The Psychology of Persuasion: How To Persuade Others To Your Way Of Thinking Review

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The Psychology of Persuasion: How To Persuade Others To Your Way Of Thinking ReviewThe Psychology of Persuasion is written for the person who wants to influence others. Hogan reveals more communication and influence secrets in one book than you might expect possible. The phallic paradigm of persuasion begins with the concept of Win/Win (which the author clearly believes in and repeats over and over throughout the text) and finishes with some very complex and advanced persuasion techniques that are difficult to describe in a book review.
Having been in market research for seven years, I can tell you that his insights into what works and what doesn't is pretty accurate. I also learned a great deal I hadn't come across in my work with P&G.
Specifically, the section about power words is worth a great deal to a person running their own business or for a salesperson. (It's also nice to have this information as a mother of a teenager!)
The next information that is striking (and there are some basics in the book like building rapport, elementary sales tools, and the like that make this useful for beginners as well as those of us who use this material to make a living)is the detailed discussions about nonverbal communication and strategic movement. I've never seen discussions of strategic movement in any book and the body language components are mature and insightful. Everything seems well researched and ready for use.
Another very nice benefit of this book is the subject of collecting intelligence. It seems that most everyone in the influence and persuasion professions have ignored this element and Hogan pulls a rabbit out of his hat here. Using simple examples, he shows how to really gather useful intelligence whether you are a marketer with a big budget or a small business person.
The most exciting material is the second half of the book. Here Hogan describes advanced techniques of persuasion that, once again, I have never seen anyone discuss. What again seems like magic is described carefully and with a simple but scientific precision.
Appropriate to news events of the year 2001, brainwashing is discussed in detail in the book and in light of current events, these revelations should be read by all.
The Psychology of Persuasion is a fun read. It is written so that you can be more influential with your kids, your boss or your business dealings.
The only drawback of this book was that most of the stories are about small business people. Those of us in corporate America have to extrapolate how to use these one on one tools, or small group strategies to the much larger audience of America and Western Europe. Aside from that, there isn't anything to complain about.
This was a big win for me.The Psychology of Persuasion: How To Persuade Others To Your Way Of Thinking OverviewUsing techniques from hypnosis, neurolinguistic programming, the Bible, and the greatest salespeople in history, Hogan empowers you to improve all areas of your life.

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Fearless Leadership: How to Overcome Behavioral Blindspots and Transform Your Organization Review

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Fearless Leadership: How to Overcome Behavioral Blindspots and Transform Your Organization ReviewHow well is your team adjusting to the new reality that exists locally and globally? Given the economic crisis we have all endured, our pathways to success have changed dramatically. After you determine your new pathway, you will have to focus on needed transformation. FEARLESS LEADERSHIP provides a number of unique, experience-based concepts and initiatives that can help leaders like you transform their teams, their companies, and themselves.
The author, Loretta Malandro, identifies 10 common blind spots that derail leaders by diminishing teammate trust, which can seriously undermine business results and inhibit meaningful change. FEARLESS LEADERSHIP also provides methods for leaders to diagnose their personal blind spots, which are invisible to them and clearly visible to their teammates, peers and competitors.
FEARLESS LEADERSHIP can help you become a more courageous leader by guiding you through LEADERSHIP EXPLORATION (i.e., ways to identify your negative leadership elements) and providing ideas for LEADERSHIP ACTION (i.e., effective initiatives designed to overcome identified leadership problems).
Increase your courage, transform your company, and become the kind of new leader that we need in this New World.Fearless Leadership: How to Overcome Behavioral Blindspots and Transform Your Organization Overview
Do you want to move your company in a new direction? Fearless Leadership provides you with the tools to successfully drive change, overcome obstacles, and engage and align people in working effectively together to achieve your business objectives.

Leadership guru Dr. Loretta Malandro has developed a groundbreaking behavior-based methodology that is used around the globe to create top-performing leaders and high-performance organizations. It is based on a simple but profound concept: In order to change your organization, you must be willing to alter your behavior and help others make the choice to change their behavior. This means demanding 100% accountability from your people--and yourself.

In today's ultra-competitive business environment, a new leadership approach is needed. Fearless Leadership takes you step by step through the process of raising behavioral standards that directly impact the bottom line. You will learn the secrets behind:
Confronting the blind spots that sabotage success
Overcoming the success-strangling "need to be right"
Eliminating silo mentality and building committed partnerships
Ending compliance and gaining full support and alignment
Talking straight and confronting difficult situations head on
Building a culture of 100% accountability

Too many people in leadership positions attempt to enact change through systemic means, such as restructuring or altering processes. The secret to real and lasting change lies in changing behavior--how people work together. Change the level of ownership and performance of people and you will transform your organization.

Leaders who are able to act courageously when faced with uncertainty or fear, take bold stands, and engage with people in very real ways are those who generate great and long-lasting results. Fearless Leadership shows you how.


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The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever Review

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The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever ReviewThis is a good introductory work for a salesperson or
someone opening his/her own business. The author teaches
how to develop credibility, interest, stories, instructional
approaches, needs analysis and a host of other components aimed
at cultivating customer sales. Later on, the work builds
upon a negotiation scheme involving information gathering,
resolution of concerns, conflict resolution, collaboration,
customer needs and multiple solution sets in order to produce
a successful sale through advanced negotiation techniques.
The thrust of the work teaches how to gain and cultivate
customer commitments. The book is a good introductory
rendition for budding salespeople. It will provide reinforcement
for experienced salespeople.The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever Overview

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The Most Dangerous Business Book You'll Ever Read Review

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The Most Dangerous Business Book You'll Ever Read ReviewThis book is decent, and a fairly quick read. It mainly focuses on Military practices and attempts to apply them to business. Worth a look, but nothing amazing.The Most Dangerous Business Book You'll Ever Read OverviewHone your professional approach to a razor's edge using lessons from military and civilian intelligence
The Most Dangerous Business Book You'll Ever Read brings expertise from military and civilian intelligence operations into your business life. It lays out hard-hitting interpersonal skills to raise your level of professional effectiveness and vanquish your competition.

The Most Dangerous Business Book You'll Ever Read features former Army interrogator Gregory Hartley's unique system of profiling, formula for persuasion, and framework for establishing expertise quickly. Gregory makes his system concrete with case studies, tables, diagrams, and more.

Question like a Polygrapher
Sort Personalities like a Profiler
Close a Deal like a Hostage Negotiator
Interview like an Interrogator
Network like a Spy
Research like an Intelligence Analyst
Decide like a SEAL
Team-Build like Special Ops



Take your career focus to the next level. Discover the skills they don't teach in business school with The Most Dangerous Business Book You'll Ever Read.


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The Power of Body Language Review

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The Power of Body Language Review
What you don't say can and will be used against you in the court of public opinion. As interesting as it is to learn to read others, it is also important to learn your own particular non verbal quirks: i.e.: Tonya's book teaches that although the reader may not be aware of it, people receive messages through body language (nonverbal signals) that can have a huge impact in a positive or negative way, just as the sound of your voice may make more of an impact (positively or negatively) than your actual words.
She teaches the reader to watch for body language signals may indicate truths that are not expressed in words. She also teaches the nuances and psychology of mirroring body language. The book clarifies the meanings of signals and nonverbal cues and shows the reader how to use this knowledge to his/her best advantage in every day situations, including the differences in male and female body language.
After reading this book, I found that watching political speeches more interesting, especially when the body language and spoken words do not match.
I would recommend this book to everyone.
The Power of Body Language OverviewTHE POWER OF BODY LANGUAGE is for everyone who wants to know what others are really saying and thinking - what is going on beneath the words. It's also for people who want to improve their own communication and improve how they are perceived by others in both their professional and personal lives. What makes Reiman's book on body language different from others on the market is its simplicity and practical nature. Essentially, it is a book you can use to enhance your everyday communication. After you read this book you will immediately understand what specific gestures, facial cues, body positions and body movements mean, and you will know how to use this information to understand others better and to express yourself more effectively.

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The Silent Language of Leaders: How Body Language Can Help--or Hurt--How You Lead Review

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The Silent Language of Leaders: How Body Language Can Help--or Hurt--How You Lead ReviewWe all know the message we see with our eyes doesn't always match the message we hear with our ears. For example, think of the role of a parent hearing their child say they didn't break the lamp, but the child's body language says otherwise. In her new book, THE SILENT LANGUAGE OF LEADERS, Carol Kinsey Goman sums this up with this statement, "body language is in the eye of the beholder".

This very intriguing book defines the subtitle - how body language can help - or hurt - how you lead. The book begins asking the question, "What does leadership look like?" and answers it with a succinct analysis of the 1960 presidential debates (the first televised debates) where Americans viewed a very nervous, defensive and unprepared looking Richard Nixon compared to a very calm, poised and well prepared Jack Kennedy. People who saw the debates on television easily recognized Kennedy as the clear winner, however those who heard the debate on the radio thought Nixon came out ahead.
After developing what leadership looks like, Chapter 2 looks at negotiations and the importance of "engagement", as well as the body language that accompanies engagement or the lack of it. People put on their best "poker-face" when entering negotiations, but Goman teaches other things to look for that a poker-face cannot hide. A big portion of this chapter also deals with how to deal with someone that is disengaged. The chapter concludes with a very valuable set of body language guidelines for negotiators.
Every leader has had to deal at one time or another with leading change. Change can be hard to accept as it forces people out of their comfort zones but chapter 3 teaches how leaders can use their body language to improve buy-in. Effectively creating buy-in revolves around building an emotional connection and developing the WIFFM (what's in it for me) answer.
Next we find a short but very informative chapter on collaboration. Since much of business today is via rich technology such as video conferencing, this can make things such as collaboration more of a challenge than through conventional face-to-face methods. Here you'll find tips useful for all types of collaboration building.
Chapter 6 looks at gender and body language. I found this chapter a fascinating study in gender differences in the workplace. This chapter explains the mars/venus effect in the boardroom.
Many of us today find ourselves working across cultural boundaries. Working With Global Teams bridges many of those boundaries. Here we look not only at cultural differences, but also similarities that span all cultures. The author identifies 7 universal emotional expressions that we will see no matter where we are.

In Chapter 8, Goman brings in a multicultural panel to discuss 8 specific questions. I was amazed at the variation of answers to the questions. These very simple business related questions are also very specific and could save the reader from a very embarrassing situation. "What does it mean to be "on-time" for a meeting?", sounds like a very simple question, but has very differing answers depending on the culture involved. This chapter concludes with a "cheat-sheet" of sorts with abbreviated answers to each of the 8 questions for the 12 countries/cultures of the panelists.

The book concludes with a chapter on the Nonverbal Future of Leadership. Here we learn how Baby boomers changed how business is conducted; how Gen Xers have transformed those rules of business and what we can expect in the way of changes brought on as Gen Yers make their way into the workforce.

This book is invaluable for taking leadership to a higher level.
The Silent Language of Leaders: How Body Language Can Help--or Hurt--How You Lead OverviewA guide for using body language to lead more effectively
Aspiring and seasoned leaders have been trained to manage their leadership communication in many important ways. And yet, all their efforts to communicate effectively can be derailed by even the smallest nonverbal gestures such as the way they sit in a business meeting, or stand at the podium at a speaking engagement. In The Silent Language of Leaders, Goman explains that personal space, physical gestures, posture, facial expressions, and eye contact communicate louder than words and, thus, can be used strategically to help leaders manage, motivate, lead global teams, and communicate clearly in the digital age.
Draws on compelling psychological and neuroscience research to show leaders how to adjust their body language for maximum effect.
Stands out as the only book to address specifically how leaders can use body language to increase their effectiveness
Goman, a respected management coach, is widely considered as the expert in body language issues in the workplace

The Silent Language of Leaders will show readers how to take advantage of the most underused skills in the leadership toolkit—nonverbal skills—to improve their credibility and stay ahead of the curve.

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