The Psychology of Persuasion: How To Persuade Others To Your Way Of Thinking Review

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The Psychology of Persuasion: How To Persuade Others To Your Way Of Thinking ReviewThe Psychology of Persuasion is written for the person who wants to influence others. Hogan reveals more communication and influence secrets in one book than you might expect possible. The phallic paradigm of persuasion begins with the concept of Win/Win (which the author clearly believes in and repeats over and over throughout the text) and finishes with some very complex and advanced persuasion techniques that are difficult to describe in a book review.
Having been in market research for seven years, I can tell you that his insights into what works and what doesn't is pretty accurate. I also learned a great deal I hadn't come across in my work with P&G.
Specifically, the section about power words is worth a great deal to a person running their own business or for a salesperson. (It's also nice to have this information as a mother of a teenager!)
The next information that is striking (and there are some basics in the book like building rapport, elementary sales tools, and the like that make this useful for beginners as well as those of us who use this material to make a living)is the detailed discussions about nonverbal communication and strategic movement. I've never seen discussions of strategic movement in any book and the body language components are mature and insightful. Everything seems well researched and ready for use.
Another very nice benefit of this book is the subject of collecting intelligence. It seems that most everyone in the influence and persuasion professions have ignored this element and Hogan pulls a rabbit out of his hat here. Using simple examples, he shows how to really gather useful intelligence whether you are a marketer with a big budget or a small business person.
The most exciting material is the second half of the book. Here Hogan describes advanced techniques of persuasion that, once again, I have never seen anyone discuss. What again seems like magic is described carefully and with a simple but scientific precision.
Appropriate to news events of the year 2001, brainwashing is discussed in detail in the book and in light of current events, these revelations should be read by all.
The Psychology of Persuasion is a fun read. It is written so that you can be more influential with your kids, your boss or your business dealings.
The only drawback of this book was that most of the stories are about small business people. Those of us in corporate America have to extrapolate how to use these one on one tools, or small group strategies to the much larger audience of America and Western Europe. Aside from that, there isn't anything to complain about.
This was a big win for me.The Psychology of Persuasion: How To Persuade Others To Your Way Of Thinking OverviewUsing techniques from hypnosis, neurolinguistic programming, the Bible, and the greatest salespeople in history, Hogan empowers you to improve all areas of your life.

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Fearless Leadership: How to Overcome Behavioral Blindspots and Transform Your Organization Review

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Fearless Leadership: How to Overcome Behavioral Blindspots and Transform Your Organization ReviewHow well is your team adjusting to the new reality that exists locally and globally? Given the economic crisis we have all endured, our pathways to success have changed dramatically. After you determine your new pathway, you will have to focus on needed transformation. FEARLESS LEADERSHIP provides a number of unique, experience-based concepts and initiatives that can help leaders like you transform their teams, their companies, and themselves.
The author, Loretta Malandro, identifies 10 common blind spots that derail leaders by diminishing teammate trust, which can seriously undermine business results and inhibit meaningful change. FEARLESS LEADERSHIP also provides methods for leaders to diagnose their personal blind spots, which are invisible to them and clearly visible to their teammates, peers and competitors.
FEARLESS LEADERSHIP can help you become a more courageous leader by guiding you through LEADERSHIP EXPLORATION (i.e., ways to identify your negative leadership elements) and providing ideas for LEADERSHIP ACTION (i.e., effective initiatives designed to overcome identified leadership problems).
Increase your courage, transform your company, and become the kind of new leader that we need in this New World.Fearless Leadership: How to Overcome Behavioral Blindspots and Transform Your Organization Overview
Do you want to move your company in a new direction? Fearless Leadership provides you with the tools to successfully drive change, overcome obstacles, and engage and align people in working effectively together to achieve your business objectives.

Leadership guru Dr. Loretta Malandro has developed a groundbreaking behavior-based methodology that is used around the globe to create top-performing leaders and high-performance organizations. It is based on a simple but profound concept: In order to change your organization, you must be willing to alter your behavior and help others make the choice to change their behavior. This means demanding 100% accountability from your people--and yourself.

In today's ultra-competitive business environment, a new leadership approach is needed. Fearless Leadership takes you step by step through the process of raising behavioral standards that directly impact the bottom line. You will learn the secrets behind:
Confronting the blind spots that sabotage success
Overcoming the success-strangling "need to be right"
Eliminating silo mentality and building committed partnerships
Ending compliance and gaining full support and alignment
Talking straight and confronting difficult situations head on
Building a culture of 100% accountability

Too many people in leadership positions attempt to enact change through systemic means, such as restructuring or altering processes. The secret to real and lasting change lies in changing behavior--how people work together. Change the level of ownership and performance of people and you will transform your organization.

Leaders who are able to act courageously when faced with uncertainty or fear, take bold stands, and engage with people in very real ways are those who generate great and long-lasting results. Fearless Leadership shows you how.


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You Say More Than You Think: Use the New Body Language to Get What You Want, the 7-day Plan Review

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You Say More Than You Think: Use the New Body Language to Get What You Want, the 7-day Plan ReviewThis book rocks with it's content and what it's teaching. I learned how to norm my boss and already asked for some great stuff! I love that. The Head, Shoulders, Knees and Toes idea is great. She really breaks it down pretty well.
The BIG downside is she seems to have little respect for the readers time and finances. The first chapter says you need about 2 hours a day, for 7 days. I thought that was doable. But what I didn't expect was all the crazy suggestions: Buy a Nintendo, Go Skydiving, Sign up for Belly Dancing Lessons, Sign up for Salsa dancing, etc... Also if you were going to do this in 7 days and go to work, how would you get into any of the classes for find the time to go skydiving all within your "7 day makeover/"
She also mixes it up with home alone exercises and wome work out in public. I thought it would be more observation inside and out. But it requires: Staring at a painting at a museum for 30 Minutes for example... this takes at least an hour and I'm supposed to read and do 2-3 more exercises? Get a friend to come over and rollplay while you videotape, this one would take at least an hour... SO I find it's just not realisic or well thought out so I find that frusterating.
Bottom Line though, the content is good, just don't expect to be able to do her exercises the way she suggests unless you have a lot of extra cash and tons of free time...Oh and a video camera and friends that are available at the drop of a hat.You Say More Than You Think: Use the New Body Language to Get What You Want, the 7-day Plan OverviewNow You're Talking!Do you want to be bulletproof at work, secure in your relationship, and content in your own skin? If so, it's more important than ever to be aware of what your body is saying to the outside world. Unfortunately, most of what you've heard from other body language experts is wrong, and, as a result, your actions may be hurting, not helping, you. With sass and a keen eye, media favorite Janine Driver teaches you the skills she used every day to stay alive during her fifteen years as a body-language expert at the ATF. Janine's 7-day plan and her 7-second solutions teach you dozens of body language fixes to turn any interpersonal situation to your advantage. She reveals methods here that other experts refuse to share with the public, and she debunks major myths other experts swear are fact: Giving more eye contact is key when you're trying to impress someone. Not necessarily true. It's actually more important where you point your belly button. This small body shift communicates true interest more powerfully than constant eye contact.The "steeple" hand gesture will give you the upper hand during negotiations and business meetings. Wrong. Driver has seen this overbearing gesture backfire more often than not. Instead, she suggests two new steeples that give you power without making you seem overly aggressive: the Basketball Steeple and the A-OK Two-Fingered Steeple. Happy people command power and attention by smiling just before they meet new people. Studies have shown that people who do this are viewed as Beta Leaders. Alpha leaders smile once they shake your hand and hear your name. At a time when every advantage counts—and first impressions matter more than ever—this is the book to help you really get your message across.

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The Secret Language of Business: How to Read Anyone in 3 Seconds or Less Review

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The Secret Language of Business: How to Read Anyone in 3 Seconds or Less ReviewKH writing style is clear. He gives interesting examples and even throws in humor, occasionally. What he also is good at is marketing and hype. Consider that the first 15 reviews are all 5 stars. All unbiased and unsolicited I am sure. Aren't you?
Reality: the book is barely over 200 pages. It is suppose to be about nonverbal language in business, but the chapter starting on page 155 is about parenting, and there's little else of value to follow. A book on nonverbal behavior is full of illustrations and pictures, right? Nope,
not this book. It is 100% words. A book about the power of nonverbal signals doesn't use a single nonverbal signal itself, except for the cover--big eye, wide pupil--to get you to buy. That is what is most important, right?
Not one footnote. Want to read the study yourself? Doubt the correctness of his generalizations? Too bad for you. The only reference in the entire book is to an article on his website; however, the content posted is about a different topic. Specifically, he makes this huge claim that he has "made hundreds of thousands of dollars" by just choosing to sit on the right hand side of right-handers, and then references an unrelated article. Hummmm. Really believe all those 5 star reviews? Then buy this book.
If you want an alternative, I suggest Allen and Barbara
Pease's book, The Definitive Book of Body Language. It is full of illustrations and pictures, 400 pages, at the same price.
Best regards,
Michael
[...]The Secret Language of Business: How to Read Anyone in 3 Seconds or Less OverviewThe Secret Language of Business reveals the secrets of body language and nonverbal communication. Successful professionals need more than just good communication skills, you also need the ability to interpret the nonverbal signals that everyone displays. You'll learn how to master and manipulate your own body language, read the body language of others, and influence people through your new skills and perception. No matter what business you're in, this is a valuable guide to achieving more in life and business.

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