The Psychophysiology of Self-Awareness: Rediscovering the Lost Art of Body Sense (Norton Series on Interpersonal Neurobiology) Review

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The Psychophysiology of Self-Awareness: Rediscovering the Lost Art of Body Sense (Norton Series on Interpersonal Neurobiology) ReviewAlan Fogel is that rare combination, a deeply informed scientist and a clear, compassionate writer for the general reader. I bought the book for my adult son who has mild Tourette's, OCD and ADD. But its chapters will illuminate and improve the lives of men, women, and children who suffer from tension, soreness, or general anxiety; or merely provide a good read for anyone with a philosophic interest in body/mind/soul.The Psychophysiology of Self-Awareness: Rediscovering the Lost Art of Body Sense (Norton Series on Interpersonal Neurobiology) Overview
The practice and science of feeling our movements, sensations, and emotions.
Embodied self-awareness is the practice and science of our ability to feel ourmovements, sensations, and emotions. As infants, before we can speak orconceptualize, we learn to move toward what makes us feel good and awayfrom what makes us feel bad. Our ability to continue to develop and cultivateawareness of such body-based feelings and understanding is essential forlearning how to successfully navigate in the physical and social world, as wellas for avoiding injury and stress. Embodied self-awareness is made possibleby neuromotor and neurohormonal pathways between the brain and the restof the body, pathways that serve the function of using information about bodystate to maintain optimal health and well being. When these pathways becomecompromised, primarily as a result of physical injury or psychological stress andtrauma, we lose our ability to monitor and regulate our basic body functions.This book explains the neurological basis of embodied self-awareness, how toenhance self-awareness, and how to regain it after injury or trauma.

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Built to Love: Creating Products That Captivate Customers Review

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Built to Love: Creating Products That Captivate Customers ReviewI have long understood the importance of putting customer desire up front when developing new products. "Built to Love" has given me several new tools to help capture and ponder what our customers might respond to. More importantly, the book has given us a better way to TALK about how our designs will be experienced by the user and what we might change to heighten that experience. Excellent examples from across a wide range of products give the reader a way to personalize the material.
"Built to Love" is that rare business book that offers insights and techniques that can be applied immediately.Built to Love: Creating Products That Captivate Customers Overview

Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices – only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands.

Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!).

A practical how-to guide, the book next shows how to analyze customers' emotional needs and translate those needs into features that galvanize customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business-to-business worlds, in both large and small firms.


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Cognition, Brain, and Consciousness, Second Edition: Introduction to Cognitive Neuroscience Review

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Cognition, Brain, and Consciousness, Second Edition: Introduction to Cognitive Neuroscience ReviewI have been teaching "Mind, Brain and Behavior", and introductory course in Cognitive Neuroscience, for the past 10 years to college students at Columbia University and the City University of New York. After using Gazzaniga, Ivry and Mangun's "Cognitive Neuroscience: Biology of the Mind" for 8 of those years, I decided to try the Baars text because it appeared to have a strong overarching theme that would provide for greater pedagogy than my previous text. Indeed, skimming the text and the chapters suggests that it would be a beautiful, up-to-date and well-integrated treatment of cognitive neuroscience, with an emphasis on consciousness that is aligned with my own interests. So I assigned it to my class of 100.
I should have read it more carefully before doing that. In fact, I spent the semester trying to help them figure out what the figures really meant (since they didn't actually match what was discussed in the text much of the time), clarify concepts that came out of the blue, and generally apologizing to the students for all the clerical errors. It was frustrating for them and for me. Many of them wanted their money back from the publisher.
For students who are trying to learn new material, poor editing is particularly damaging because it creates unnecessary confusion (on top of the necessary confusion that comes with approaching challenging material). Even experts or interested laypeople shouldn't have to struggle through such poor editing in order to get information.
Needless to say, I'm not using the Baars text anymore. Hopefully, the 2nd edition will be better edited. I don't think it could be worse - in fact I've never read anything that was so poorly executed.
One positive note: I would say that the powerpoint slides that came with the instructor's version of the text were actually more useful than most instructor materials. Also, it has a cool bookmark.Cognition, Brain, and Consciousness, Second Edition: Introduction to Cognitive Neuroscience Overview
This is the fully revised and updated second edition of the very sucessful introductory textbook on cognitive neuroscience. Written by two leading experts in the field, thisbook takes a unique thematic approach to introduce concepts of cognitive neurosciences, guiding students along a clear path to understand the latest findings whether or not they have a background in neuroscience. New to this edition are Frontiers in Cognitive Neuroscience text boxes; each one focuses on a leading researcher and their topic of expertise. There is a new chapter on Genes and Molecules of Cognition, and all other chapters have been thoroughly revised, based on the most recent discoveries.

New edition of a very successful textbook
Completely revisedto reflect new advances, and feedback from adopters and students
Includes a new chapter on Genes and Molecules of Cognition
Student Solutions available at http://www.baars-gage.com/

For Teachers:


Rapid adoption and course preparation: A wide array of instructor support materials are available online including PowerPoint lecture slides, a test bank with answers, and eFlashcords on key concepts for each chapter.
A textbook with an easy-to-understand thematic approach: in a way that is clear for students from a variety of academic backgrounds, the text introduces concepts such as working memory, selective attention, and social cognition.
A step-by-step guide for introducing students to brain anatomy: color graphics have been carefully selected to illustrate all points and the research explained. Beautifully clear artist's drawings are used to 'build a brain' from top to bottom, simplifying the layout of the brain.

For students:


An easy-to-read, complete introduction to mind-brain science: all chapters begin from mind-brain functions and build a coherent picture of their brain basis. A single, widely accepted functional framework is used to capture the major phenomena.
Learning Aids include a student support site with study guides and exercises, a new Mini-Atlas of the Brain and a full Glossary of technical terms and their definitions.
Richly illustrated with hundreds of carefully selected color graphics to enhance understanding.


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