The Artful Mind: Cognitive Science and the Riddle of Human Creativity Review

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The Artful Mind: Cognitive Science and the Riddle of Human Creativity ReviewThis should have been a magnificent book. It boasts contributions from fourteen eminent writers scattered across a wide range of disciplines: anthropology, cognitive science, linguistics, neurobiology, music, sociology, art history, and literature. They approach the problem of artistic creativity from every different angle. This is the kind of interdisciplinary approach that often yields impressive insights.
But this book failed to grab me. I wasn't surprised that a few of the chapters sputtered out in dense verbosity; the diversity of authors and approaches guarantees that some just won't click for any given reader. My disappointment stems from the uniform failure of the material to tackle the problem. There are some stellar authors in this book, writers such as George Lakoff, Merlin Donald, and Terrence Deacon, whose other works I have enjoyed and learned much from. But in this book, their work never rises to the level of their other works.
The book comes in six parts, each comprised of several chapters:
Art and Evolution
Art and Emotion
Art and the Way We Think
Art, Meaning, and Form
Art and Sacred Belief
Art and Ambiguity
These are exciting topics, and I expected to read penetrating analyses that shed light on the unique role of art in human cognition. But instead, most of the material has a vague, tentative feel to it. The two chapters on art and evolution say almost nothing about how art appears to have developed in human cognition. At the very least, I expected a discussion of the explosion of artistic expression marked by the first cave paintings. But in fact the cave paintings attracted only a few discursive mentions in the book. Nor is there any discussion of the role of art in hunter-gatherer societies, sexual selection factors that might have affected the development of artistic thinking, or anything from evolutionary biology.
There are a few interesting discussions of the role of mirror neurons in artistic development, but the authors did not offer anything specific about the relationship between mirror neurons and artistic thinking; most of this discussion was tentative.
There was plenty of conventional analysis of art, such as a long discussion of the geometric structure behind several paintings, but this kind of discussion has been around for a long time and I found nothing of particular interest in it.
This book was the result of a year-long research project at the Center for Advanced Study in the Behavioral Sciences, which brought together these authors for an intensive collaboration. The effort should have produced an explosion of fascinating ideas. But, despite all reasonable expectations, the end result is a dud.The Artful Mind: Cognitive Science and the Riddle of Human Creativity OverviewAll normal human beings alive in the last fifty thousand years appear to have possessed, in Mark Turner's phrase, "irrepressibly artful minds." Cognitively modern minds produced a staggering list of behavioral singularities--science, religion, mathematics, language, advanced tool use, decorative dress, dance, culture, art--that seems to indicate a mysterious and unexplained discontinuity between us and all other living things. This brute fact gives rise to some tantalizing questions: How did the artful mind emerge? What are the basic mental operations that make art possible for us now, and how do they operate? These are the questions that occupy the distinguished contributors to this volume, which emerged from a year-long Getty-funded research project hosted by the Center for Advanced Study in the Behavioral Sciences at Stanford. These scholars bring to bear a range of disciplinary and cross-disciplinary perspectives on the relationship between art (broadly conceived), the mind, and the brain. Together they hope to provide directions for a new field of research that can play a significant role in answering the great riddle of human singularity.

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Disruptive Business Review

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Disruptive Business ReviewThis is the second book I have read from Alex Manu which sets the bar even higher than his previous book The Imagination Challenge. Alex challenges the convenional notion of innovation and provides an entirely new definition. In his book he systematically helps you rethink what you know about innovation and offers new models connecting desire and behaviour and how that is at the heart of creating a disruptive business. Too many of us focus on "the" disruptive technology but this is only a means to an end. The disruption comes from the behaviour and Disruptive Business will help you deconstruct this so you can apply it to your business, products, or services.
I paid the full price for this book before Amazon discounted it and have already gotten enormous value. No regrets. If you need to rethink your business or products or services I highly recommend this book, it will help you change your perspective a precondition for change. Disruptive BusinessDisruptive Business Overview"Disruptive Business" is a provocative and insightful redefinition of innovation as an outcome of human behaviour, a dynamic in constant change requiring the shaping of new responses in business and the economy. Alexander Manu believes that organizations must treat innovation not as a process to be managed but as an outcome that changes people's lives. In "Disruptive Business" he explains how innovation is the moment when human behaviour is changed by a particular invention, discovery or event. This position challenges the current understanding of innovation, as well as the current ecology in which innovation operates in organizations: its management, methods, tools, language, focus and metrics. The challenge extends to some of the labels currently applied to innovation typologies, such as 'disruptive innovation', seen today as addressing purely the technological side of an invention, rather than the more complex motivational and behavioural side. Alexander Manu considers that a disruption is not manifest in the moment a new technology is introduced.The disruption is the human being and manifest only when human motivation embraces the technology and uses it to modify and improve everyday life. Our acceptance and appropriation of new technologies creates the business disruption. Manu makes the case that successful innovation outcomes are answers to conscious or subconscious goals residing in human motivation, and motivation starts in desire. This position is consistent with the history of innovations that have changed, improved and reshaped human life, and also consistent with their roots and ethos. Humans are a 'perpetually wanting animal', bound to desire, to seek media for a better self and to need innovation. In this dynamic, innovation is the constant and business is the variable. The role of business is to create the tools, objects and services through which people can manifest what they want and who they are. The book provides a new perspective of current behavioural disruptions which are relevant to the continuity of business, as well as a set of practical methodologies for business design, aimed at creating innovation outcomes of value to users.

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Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers Review

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Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers ReviewCREATIVE GENIUS: AN INNOVATION GUIDE FOR BUSINESS LEADERS, BORDER CROSSERS AND GAME CHANGERS provides a key to new ideas, technologies and directions and offers business leaders ideas for exploring creative places to further business. It introduces the Genius Lab, offering practice tools to locate these potentials and ensure best solutions from strategies of innovative companies from Apple to Samsung and IDEO. The concept of 'innovation drivers' is often talked about in business books, but this uses specifics and exercises on how to actually recognize - and act upon - the 'bigger picture', and is a pick for any innovation-oriented business collection!Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers OverviewTime and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times?
Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules.
From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen.Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies.
Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.

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Reorganize for Resilience: Putting Customers at the Center of Your Business Review

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Reorganize for Resilience: Putting Customers at the Center of Your Business ReviewIn his timely book, Gulati provides CEOS and managers with a wakeup call and a practical tool kit they can use to re-organize their firms to thrive in increasingly turbulent economic conditions. The issues discussed in this book are of importance for small, large and even non-profits. Gulati has done an excellent job of writing in a very readable style that I believe will benefit many firms that are seeking ways to survive and thrive.
The core message of this book is that only those firms attain resilience that are truly able to place their customers at the center of their enterprise. However, implementing this strategy is not easy for most firms. Gulati notes that many of the firms which believe that they are customer centric by virtue of going through the motions of traditional market research may actually be deluding themselves. Even when they do solicit ideas from their customers, they do so through the lens of their products as their focus remains on how the customer experiences their products. Further, most firms get caught up in their day to day operations and processes and forget to keep the customer at the center of their enterprise. Unfortunately, customers "become after thoughts" because firms become distracted and blinded by the rigidity of their internal architecture.
Based on qualitative and quantitative research, Gulati explains that while many firms get locked in self-erected silos and thick internal walls, some firms thrive while embracing brutal competition and demanding customer. What distinguishes these firms?
To answer this critical question, Gulati distills lessons from a broad array of firms. He explains that the key differentiator of these successful firms is not just their curiosity and engagement with their customers and their problems, but the ability to actually turn some of those insights into action.
To achieve this high degree of "customer-centricity" Gulati advises firms to dismantle their rigid "inside-out" organizational architecture and adopt a customer focused "outside-in" mind set with an intense focus on understanding and serving the needs of their customers. Putting the customer in the driver's seat can be accomplished only by radical reorganization. This in turn comes about from their capacity to effectively coordinate the appropriate organizational, human, and social resources for creating products and services that satisfy the real needs of their customers. By becoming nimble and flexible, firms can foster "resilience" to achieve competitive advantage for thriving under adversity.
The book not only provides an answer to the WHY of resilience but also the HOW. Gulati peels away multiple layers to demystify the operative mental models as well as the structural and social architecture of exemplary resilient firms. He explains the features and processes that are related with the five key levers that need to be engaged in reorganization. The five levers are: coordination, cooperation, clout, capability and connection.
I particularly appreciated Gulati's efforts to simultaneously highlight the structural, human, and relationship aspect of each lever. Most important, he provides clear and practical guidance on how to appropriately engage these levers to achieve resilience and customer centricity.
This book is not recommended for leaders who wish to undertake incremental changes. Gulati is blunt in his assessment and advice. While acknowledging that creating resilient organizations is not impossible, he cautions that it is not easy because it requires long term perseverance and consistent effort. He also notes that re-organization can be fraught with heightened concerns and operational chaos. But the eventually rewards can be dramatically positive. Thus, he cautions leadership to be prepared to invest considerable energy in creating companywide commitment.
Since any organizational transformation journey must begin with honest self assessment, I suggest that CEO's and leaders read this book first. After taking a hard look and reorienting their personal mental models, they should require their entire staff to read it. They should then use this book to initiate an honest conversation within their organizations and start preparing their blue prints for achieving "customer-centricity".
Reorganize for Resilience: Putting Customers at the Center of Your Business OverviewIn an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they re customer-focused, but they don t deliver solutions to customers thorniest problems. Why? Because they re stymied by the rigid silos they re organized around. In Reorganize for Resilience, Ranjay Gulati reveals how resilient companies prosper both in good times and bad, driving growth and increasing profitability by immersing themselves in the lives of their customers. This book shows how resilient organizations cut through internal barriers that impede action, build bridges between warring divisions, and transform former competitors into collaborators.Based on more than a decade of research in a variety of industries, and filled with examples from companies including Cisco Systems, La Farge, Starbucks, Best Buy, and Jones Lang LaSalle, Gulati explores the five levers of resilience: Coordination: Connect, eradicate, or restructure silos to enable swift responses. Cooperation: Foster a culture that aligns all employees around the shared goals of customer solutions. Clout: Redistribute power to bridge builders and customer champions. Capability: Develop employees skills at tackling changing customer needs. Connection: Blend partners offerings with yours to provide unique customer solutions.Authoritative and practical, Reorganize for Resilience helps you walk the walk, not just talk the talk, of customer-centricity jump-starting a virtuous cycle of profits, growth, and competitive advantage.

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Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Oxford Series in Human-Technology Interaction) Review

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Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Oxford Series in Human-Technology Interaction) ReviewAn excellent book that provides what most books don't: theory and principles backed up by practical examples and clear guidance on how to execute. It's a book for those who not only want to understand but want to do. "Exposing the Magic of Design" will help those who want to create design-centric organizations and lead their industries.Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Oxford Series in Human-Technology Interaction) OverviewAs the world deals with increasing complexity -- in issues of sustainability, finance, culture and technology -- business and governments are searching for a form of problem solving that can deal with the unprecedented levels of ambiguity and chaos. Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Standard forms of marketing and product development have been rejected by businesses who need to find a way to stay competitive in a global economy. Yet little has been offered as an alternative. It is not enough to demand that someone "be more innovative" without giving him the tools to succeed.Design synthesis is a way of thinking about complicated, multifaceted problems of this scale with a repeatable degree of success. Design synthesis methods can be applied in business, with the goal of producing new and compelling products and services, and they can be applied in government, with the goal of changing culture and bettering society. In both contexts, however, there is a need for speed and for aggressive action. This text is immediately relevant, and is more relevant than ever, as we acknowledge and continually reference a feeling of an impending and massive change. Simply, this text is intended to act as a practitioner's guide to exposing the magic of design.There are three simple goals for this text.The first goal is to present a theory of design synthesis in a simple and concise manner. This theory is based on academic research and discourse, but presented in a way that is clear and valuable to a practicing design manager, designer or design researcher. This theory of design synthesis can then be used to substantiate single methods of synthesis.The second goal is to offer a rationalization of why design synthesis is important, both in a general sense ("why should I care about this at all?") as well as in a more immediate sense ("why should I care about this right now?").The final goal is to present a set of actionable, learnable methods for design synthesis that can be applied to any design problem. Practicing industrial designers, interaction designers, interface designers, and designers of other disciplines can use these methods to make sense of complicated design problems and to move seamlessly from various forms of research to design. The methods can add a systematic sense of rigor to an otherwise subjective, often introspective process.

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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Review

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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation ReviewTim Brown has had an amazing career working at the premier design firm in the country, IDEO. This book in part recounts stories of various clients they have worked for, and in part lays out a vision for how design can be more human centric. He discusses using these approaches for everything ranging from industrial design to social engineering.
Although the stories about the various clients are interesting, I found the book to be so high level that it was hard to take away practical steps. I would have found the book more valuable if instead of keeping the discussion at the very highest level (brainstorming is good, need to control the chaos, design goes through phases, etc) it would take some of the principles discussed and look at specifics -- here is a specific client interaction where we did x, y, z. Here is why we did it. Here is what happened. Here is a specific failure case. Here is what we learned.
Without it, although the book covers a lot of interesting case studies, it doesn't do so in a way in which I felt that I have knowledge of things to do differently in my day to day creative activities within my company, or ways in which I could interact with clients better.Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation OverviewThe myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

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Visual Tools for Transforming Information Into Knowledge Review

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Visual Tools for Transforming Information Into Knowledge ReviewThis book discusses the value visual mapping: brainstorming, graphic organizers, and concept mapping and offers suggestions for student use. More importantly, the book validates these visual maps with research, software references, and other authors and books. It's a great way to map student thinking and if done correctly, students can transfer the skills when needed. The author relies less on reproducible orangizers and more on student-centered products in conjunction with questions, collaborating and evaluating. A good resource for a team to tackle interdisciplinary units. Additionally, the author demonstrates visual mapping uses in the business world and on a district or school level. Great staff development idea.Visual Tools for Transforming Information Into Knowledge OverviewFeaturing new research and examples, this practical resource focuses on brainstorming webs, graphic organizers, and concept maps to improve instruction and enhance students' cognitive development.

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The Psychology of Creative Writing Review

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The Psychology of Creative Writing ReviewFirst, this book isn't really for the average reader -- it's definitely an academic book, with emphasis on not just literature reviews but original studies performed by the authors of various chapters. For the academic reader, however, the book covers ground you're going to have trouble finding journal articles on in PsycINFO. I nearly gave the book five stars for covering ground so rarely covered, but while some chapters are five-star material, the book as a whole isn't strong enough to warrant such a high rating.
I'm thrilled with things like the breakdown of different types of blocked writers (perhaps it's not the block that's the problem, but the writer who has issues), the exploration of great manuscripts as collaborative projects (read: projects to which crit partners have contributed ideas and even prose), and the variety of theories on the creative process. Having read Susan Perry's book Writing in Flow: Keys to Enhanced Creativity, I liked that there is a chapter from her that compresses the findings of that book into a briefer space.
Other chapters are weaker -- I had trouble with the chapter that suggested that physiognomy is valid; and despite my appreciation for evolutionary psychology, the chapter arguing that creative writing may be an adaptive process was weak. I also got a bit of a chuckle at the irony of a chapter that states that phrases like "plodding sluggishly" and "sauntering languidly" are good, evocative terms for writers to use when in fact they're weak writing (use strong verbs! avoid adverbs!). Even those with some expertise on writers may not be masters of the art themselves, it seems.
For those who are interested in digging into the research behind creative writing and creative writers, this is a worthwhile read -- especially for those who have already exhausted/are already familiar with the famous creativity research of authors like Kay Redfield Jamison (Touched with Fire: Manic-Depressive Illness and the Artistic Temperament), Nancy Andreason (The Creative Brain: The Science of Genius), and Mihalyi Csikszentmihalyi (multiple books on the topic of Flow) and want to go farther.The Psychology of Creative Writing OverviewThe Psychology of Creative Writing takes a scholarly, psychological look at multiple aspects of creative writing, including the creative writer as a person, the text itself, the creative process, the writer's development, the link between creative writing and mental illness, the personality traits of comedy and screen writers, and how to teach creative writing. This book will appeal to psychologists interested in creativity, writers who want to understand more about the magic behind their talents, and educated laypeople who enjoy reading, writing, or both. From scholars to bloggers to artists, The Psychology of Creative Writing has something for everyone.

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Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing) Review

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Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing) ReviewThere has been a veritable onslaught of strategy and business 'design' literature published in the past few years. Most of it is interesting but falls into one of two traps: either it's too theoretical to put into action, or it's directed to a choir of the design-familiar and leaves everyone else behind. Liedtka and Ogilvie break the mold with their new book, providing a framework and a tool kit to help almost anyone with interest and motivation explore the power of design thinking.
It starts with a relatively simple point. Most of the time, most of the world sees the design process as messy and unpredictable and nonlinear and twisted and terribly inefficient. In many organizations, that's why design is often considered a black box so impenetrable that it's outsourced to marketers, product developers, and, well, designers. Liedtka and Ogilvie take the mess and unbundle it all into a four-phase, 10-step framework that starts to look more like a process that individuals and organizations can learn and replicate.
While the steps are somewhat familiar, the recommended approaches in each phase sound reasonable but are more challenging for most people to put into practice. (Try explaining to a typical business planner that you're going to generate new business offerings based on research you conduct with a dozen or so customers, and you'll see what I mean.) Lucky for all of us, Designing for Growth provides concrete tools and step-by-step instructions and plenty of real-life examples for each step of the journey so that there's sufficient structure to help the reader navigate the discomfort of trying something new.
I've been fortunate enough to collaborate with Liedtka and she's fond of saying that she's not a designer, and that if she and her faculty colleagues can make good use of the Designing for Growth tools then anyone can. Having watched her in action, I'd say she's more of a designer than she'd like to admit, though perhaps not in a traditional sense. Because for me -- and as illustrated throughout Designing for Growth -- being a designer isn't about being artistic or clever or even all that creative. Being a designer is about approaching a complex problem with curiosity and empathy and patience and then having the discipline to explore many possible answers before selecting a path forward. This book helps bring out that design thinker in each of us.Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing) OverviewJeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. (9/7/11)

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