Showing posts with label success. Show all posts
Showing posts with label success. Show all posts

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company Review

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company ReviewBrand Mindset is an excellant book! Duane shares his insight and branding expertise in a very easy manner. Many business, and marketing books are "lecture focused", the written version of listen and dictation. Duane's Brand Mindset is written in a conversational manner. You feel included in a discussion, not just black & white text. The case studies used, help put the principles of each chapter into real life context. This book certainly belongs in the library of anyone interested in marketing, branding, or building a strong business. A very important book.The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company OverviewHow Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why "a company's brand is the most valuable asset it can have." heshows how the very best practitioners - contemporary household names like Starbucks, Citicorp, Whirlpool, Lexus, Hallmark, and others - shrewdly develop and maintain their brands even in the face of ferocious competition.
Readers can assess and improve their own efforts by adopting Knapp's five proven components of the Brand Mindset that is for brand success: Make a promise to the consumer; make all decisions with the brand in mind; make sure the entire company supports the brand's message; make the brand bigger than the business, and build one specific image for the brand and stick with it always.

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Total Access Review

Total Access
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Total Access ReviewWhile I'm not one for too many business books, I took the recommendation of a respected friend and read the book.
I wear two hats in a web development and multimedia production company; owner and sales. The content of Total Access satisfied both brains. We provide our clients with communication tools that are focused at internal and external audiences. I found myself head nodding and matching many of our company and client experiences to concepts discussed in the book. The book helped me recognize (and hopefully capitalize on) patterns that we see occurring with our clients.
Regis may not see the future (cause it's already happening), but he may be the first reporting on it. I'd recommend Total Access if you are able to "apply" valuable insight and knowledge to your business life. Stick with Tom Peters if you just like to read.Total Access OverviewMarketing as we know it is disappearing, declares industry legend Regis McKenna.As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy officer is dispersing their responsibilities throughout the organization. And as they squabble over whether marketing is an art or a science, McKenna argues that they're completely overlooking what marketing has become: a technology. What does this displacement mean for the future of marketing and its role in today's increasingly networked organizations? Who will manage the all-important customer relationship-and how? In this bold new book, McKenna marshals over forty years of experience as a marketing innovator, investor, and industry visionary to explore an emerging-and essentially different-marketing paradigm. In this unconventional model, says McKenna, computers and the network do most of the work, from data gathering to customer care and response. The marketing function disappears into a network of relationships and responsibilities between man and machine throughout the value chain.Total consumer access to-and interaction with-the marketplace replaces the archaic broadcast model. For marketers, the end goal changes from creating brand awareness to satisfying customers. And brand itself becomes a"persistent presence" which sustains the customer dialogue however and whenever the customer chooses. McKenna argues that marketers must shed their marginal role as image creators and take on the brave new role of managing this new infrastructure. They must learn to operate with one foot in marketing and one foot in information systems-integrating the people and technological tools necessary to deliver value and novelty to every customer anytime, all the time. Competitive advantage will come from engaging the entire business in this total access network-making marketing a mission-critical, enterprise-wide responsibility. A rousing manifesto by a renowned pioneer of high-tech marketing, Total Access will remake marketing and redefine success in our networked world. AUTHORBIO: Regis McKenna is Chairman of The McKenna Group in Palo Alto, California.He has worked with more than 300 start-ups, including Apple and Intel, and is the bestselling author of Real Time (HBS Press, 1997).

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Release Your Brilliance: The 4 Steps to Transforming Your Life and Revealing Your Genius to the World Review

Release Your Brilliance: The 4 Steps to Transforming Your Life and Revealing Your Genius to the World
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Release Your Brilliance: The 4 Steps to Transforming Your Life and Revealing Your Genius to the World ReviewFrom the beginning of this book we are reminded that each of us is born brilliant. Not just OK, and not just special but brilliant like a polished gemstone.... a diamond. The problem with us lies not in the fact that we are born brilliant; the problem lies in the fact that we tend to let our brilliance die down and dim as the years go by.Much causes our brilliance to lose it's glimmer, outside sources dim its beauty, others cause us to become less of an eye-catching jewel, but according to author Simon T. Bailey, that does not have to happen. That is not something that we have to put up with in our lives.Our brilliance can be as bright and free from imperfections as we grow older as it is when we are young. The author knows of what he speaks. He spent much of his life struggling to find the brilliance within and it was only with deep introspection and study that he came up with the concepts within this book, concepts that are easily added to ones life to rediscover and maintain that brilliance that lies within us.... some of us having it lying dormant for years.

I would suggest this book for anyone who doubts his or her brilliance in life. For anyone who feels their brilliance dimming and who desires the help and guidance to find that brilliance once again and let it shine from deep within. It is a book well worth reading and one that will aid the reader in discovering that which I suspect has been buried for a long time. I know it did me. And lest one feel this review is but one woman's opinion, may I mention, I received not one but two of these books as Christmas gifts from well wishing friends and relatives. Obviously Mr Bailey is doing something right and is reaching far more readers than just myself.
Release Your Brilliance: The 4 Steps to Transforming Your Life and Revealing Your Genius to the World Overview
Each of us is born brilliant. Then we spend the rest of our lives having our brilliance buried by people, circumstances, and experiences. Eventually, we forget that we ever had genius and special talents, and our brilliance is locked away in a vault deep within. So we settle for who we are, instead of striving for who we were meant to be.

Release Your Brilliance provides the combination to the vault where your brilliance is kept. After struggling for thirty-two years with disillusion, defeat, and despair, author Simon T. Bailey cracked the code to personal transformation, turning his life around and becoming a highly successful entrepreneur, respected family man and community leader. Using the metaphor that we're all diamonds in the rough, Simon shares the four key steps to cut and polish the gem that is you in order to reawaken your genius, reignite your internal light, and release your potential. He guides your transformation with interactive tools such as Personal Appraisal exercises, Diamond Polishing action steps, and true stories of Living Diamonds. Join the thousands of individuals and organizations worldwide who've sat down with Simon and learned to create lasting change and release their brilliance!


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Elephant in the Room: How Relationships Make or Break the Success of Leaders and Organizations Review

Elephant in the Room: How Relationships Make or Break the Success of Leaders and Organizations
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Elephant in the Room: How Relationships Make or Break the Success of Leaders and Organizations ReviewOne of the reasons it's a great book is because it attacks a soft problem that most business books fail to attack. Of course it's easy to attack numbers and statistical problems, but something as soft as relationships tend to be more difficult.
One thing I liked about the book is that at the end of every chapter there's a section on key points. Seems like a best practice for a business book.
The book has three parts and ten different chapters. The first part is on understanding relationships. I particularly like the third chapter that talked about perspective in relationships.
The second part talks about strength in relationships. It discusses how to invest in relationships to make them work better.
Part three was about transforming relationships and how to change them over time and how to reframe them.
Although the book is over three hundred pages, the appendix takes 70 pages of those, so it's actually not an overly long book.
The second appendix talks about the ladder of reflection and it's definitely worth reading. (Ladder of reflection includes evaluate, predict, explain, describe, select)Elephant in the Room: How Relationships Make or Break the Success of Leaders and Organizations OverviewA systematic look at how relationships determine the success of leaders and their enterprises, along with tools to help strengthen and change them
Since time immemorial, relationships have determined the fate of leaders. But today they are more critical to success than ever. No longer can leaders count on long time horizons or sloppy competition to make up for the inefficiencies that poor relationships create. Leaders must make decisions and take actions quickly and well with others, even those with whom they share very little?perhaps not even a time zone. This new world puts relationships at the center of what leaders must understand and master to succeed.
Uses in-depth observational studies and clinical research to explore how relationships at the top of organizations work, develop, and change
Shows how to understand, strengthen, and transform these relationships, so they can withstand the most intense pressures and conflicts

This important book features a Foreword by Peter Senge, author of The Fifth Discipline.

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Microstyle: The Art of Writing Little Review

Microstyle: The Art of Writing Little
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Microstyle: The Art of Writing Little ReviewI bought Microstyle after reading the NY Times review, and found it to be an interesting but slightly repetitive survey of short marketing messages and funny one-liners.
Most of the examples in the book are advertising slogans, mixed in with far too many fake headlines from The Onion and selections from Twitter Wit and the FakeAPStyleGuide. I kept waiting for a discussion of more substantive micro-communication. There was no mention of Iran, China, or other places where people have been experimenting with short bursts of text to organize, communicate with the world and avoid censorship. Surely the author has seen instructive examples of that type of communication, and I think the book would benefit by moving beyond branding, marketing and humor.
Highlights were the three short chapters on rhythm, poetic patterns and sonority, but in general this book made me want to re-read Strunk & White. For a more elegantly curated collection of microstyle, try Artful Sentences: Syntax as Style.
(As an aside, I bought the Kindle version because I could not stand to look at the book jacket. Microstyle applies to graphic design as well, and the jacket design is a clunky and nonsensical mixture of metaphors: ruled notebook paper, two kinds of typewriter text, digital type and a stylized magnifying glass, which might also represent a search icon. The author is able to elegantly dissect mixed metaphor in text, but his insights should have been aggressively applied to the cover.)
Microstyle: The Art of Writing Little Overview
A field guide for the age of the incredible shrinking message.
Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not on the elements of style but rather on the atoms of style. They require microstyle. Branding consultant Christopher Johnson here reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps miniature messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. As he highlights examples of those tools used well, Johnson also examines messages that miss the mark, either by failing to use a tool or by using it badly. Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

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You Already Know How to Be Great: A Simple Way to Remove Interference and Unlock Your Greatest Potential Review

You Already Know How to Be Great: A Simple Way to Remove Interference and Unlock Your Greatest Potential
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You Already Know How to Be Great: A Simple Way to Remove Interference and Unlock Your Greatest Potential ReviewThe book is not about gaining new knowledge it's about helping you use the knowledge you already have. Fine discusses the principles of "Inside Out".
Inside Out
This is where you eliminate the interference that's getting in the way of using the knowledge you already have. In companies, managers (especially micro-managers) tend to divert their employees' attention away from learning and creating and have them instead focus on remembering and complying. Fine uses examples of how, when he was coaching, he saw people too focused on what they were supposed to be doing (the "right way") instead of focusing on what was actually happening. He makes the point that you learn mostly from processing real-time experiences, especially when you are unencumbered by interference. Sometimes interference comes from trying to remember how to do everything right - instead of just doing it!
The Three Performance Gaps
He identifies these performance gaps and gives remedies for them.
Awareness gap - what they thought they were doing versus what they were actual doing;
Pressure gap - choking under pressure. The difference between practicing versus the real performance;
Expertise gap - you don't have to be better than the person you're training.
Necessary for Top Performance
Here are the things Fine says you must have:
Faith: believe you can do it
Fire: have the passion
Focus: have a concentrated effort
He explains how to get rid of interferences caused by fears in the workplace, such as - getting fired, being criticized in front of others, getting stuck in a dead-end job and not getting recognition.
Fine introduces the principle of creating focus throw "GROW"
Goal - what you want to do;
Reality - where you are/what the situation is;
Options - the different ways to get there;
Way forward - the action to take.
He gives many practical examples of how to apply "GROW" to things like
fear of public speaking and decision making. GROW makes it easy to increase "decision velocity" and improve performance.
The book explains how to effectively coach using the inside-out methods. For example, having no judgments and focusing on what's actually happening instead of what you feel should be happening.
Then he applies inside-out to teams and organizations. He uses the example of Lou Gerstner coming into IBM and not changing the knowledge of the company but changing the focus. He discusses what a high performance culture is and how to apply GROW to teams.
The last part is about implementation. The book has great stories on how other people have increased their performance by putting GROW into practice. Through these stories you learn how to use faith, fire and focus to increase your performance.
The book is well written and delivered in a very practical and easy to understand way. I highly recommend this for anyone looking to increase their performance or the performance of who they manage.
Another recommendation is "GOAL! Your 30 Day Game Plan for Business & Career Success." This is perhaps the best kept secret in attaining a goal.
Goal!: Your 30-Day Game Plan for Business and Career SuccessYou Already Know How to Be Great: A Simple Way to Remove Interference and Unlock Your Greatest Potential OverviewA bold new approach to performance by one of the top coaches in the country. In trying to improve-on the playing field, in the office, or even at home-most people seek out new information to get to the next level. They read a book, attend a class, or hire an expert to give them an edge. But Alan Fine, an accomplished tennis, golf, and executive coach and a renowned authority on peak performance, believes that this "outside-in" method is precisely what's holding you back from doing your best work. He's found the biggest obstacle to improved performance isn't not knowing what to do; it's not doing what you already know. Ironically, the quest for information and instructions designed to help you get ahead can often interfere with your ability to focus on doing something. Fine reveals his simple and proven approach to achieving breakthrough performance. It starts with reducing the interference that blocks your potential through an amazing process called G.R.O.W. (Goal, Reality, Options, Way Forward). No matter who you are or what you do, You Already Know How to Be Great will help you eliminate what is standing in the way of your goals.

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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Review

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Review"As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word." Peter Drucker

"Steve Jobs is the most captivating communicator on the world stage," says the author in his opening sentence. The book is divided into three sections: 1)Create the story. 2)Deliver the experience. 3)Refine and rehearse. The material lacks direct input from Jobs, is overly fawning vs. Jobs, and is somewhat repetitive. Nonetheless, given the importance of the topic and the value of the material, the book is well worth reading. The following summarizes some of its suggestions for planning and preparing a presentation.

1)What is the one big idea you want to leave with your audience? It should be short, memorable, and in subject-verb-object sequence.

2)Identify why you're excited about this company/product/feature, etc.

3)Write out the three messages you want the audience to receive, and develop metaphors and analogies in support.

4)Include a demonstration if your product topic lends itself to such. (Eg. pull the product out of your pocket if it is 'pocket-sized.'

5)Invite partners and customers to participate.

6)Include video clips if helpful, but limit to three minutes or less.

7)Answer the "Why should I care?" that's in the audience's mind. Have a passion for creating a better future.

8)Having an enemy (eg. IBM, Microsoft) helps visualize 'the problem' you're solving.

9)Simplify your presentation (and products).

10)Make numbers meaningful - eg. "Stores 1,000 songs," not "5 GB memory."

11)Don't use 'bullet-point' style visuals; instead, use short phrases that accompany your talk, or pictures.

12)Practice, practice, practice - and ask for feedback.
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Overview
Updated to include Steve Jobs's iPad and iPad2 launch presentations

"The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences."—Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Former Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.

The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time.

With this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

"No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences."—Rob Enderle, The Enderle Group

"Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."—David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave


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The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content. Review

The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content.
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The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content. ReviewThe title and cover draws people in. 4 Hour Work Week, it's too good to be true. Then we read the first couple of pages, maybe the first couple of chapters. The first chapters are the typical motivational, "you can do it" montage. I'm not going to lie, I felt motivated to give this book a try after reading the first part of the book without even knowing what this book is all about. But as I began to get out of the fluff, and actually found myself reading the core subject of the book, I was utterly disappointed. D is for Definition
In this section Ferriss tells us to do an important task: define what you want. And I agree that most of us live through life not knowing what we want; just following the crowd like a herd of sheep. This section was the motivational, make you feel good section. This wasn't the how, it was the why, and it downright made me pumped.
E is for Elimination
Okay, so he basically says to eliminate all the junk in your life. For example: watch less TV, don't check your e-mail 50 times a day, don't look at your phone 100 times a day, don't surf the web 3 hours a day, etc. It's all good advice, nothing too fancy, or new, just plain old, "don't waste your time" advice. So far so good.
A is for automation
This is where I ran in to problems with Tim's method of creating a "4 hour workweek". First he tells us to outsource a big chunk of our lives using a VA (virtual assistant) from India or Shanghai or wherever. Basically a virtual assistant is a person who assist you in everyday task (checking emails, making reservations, doing research for your job that you got hired to do,set up appointments, etc) so basically an online-personal assistant you hire for dirt cheap. So if you are okay with some guy in India knowing your personal information (SSN, bank account number, phobias, any illnesses you might have, problems in life, and many more as Ferriss states) go ahead and outsource the things you can already do yourself to a guy in India you never met. But Ferris says that misuses of sensitive information are rare; well there could be bias behind that statement, but I'm not willing to find out if it's true or not. The irony of oustourcing your life is that you become dependent on your VA. You no longer have the urge to take control of your own life when it comes to paying bills, making reservations, or doing research for your job because your VA does it for you. So that's the paradox: out source your life, but become more dependent on a foreigner. And Ferriss quotes Ralph Waldo Emerson throughout his book as a motivational spice. But it's apparent that he never read "Self Reliance", the cornerstone of Emerson's philosophy. (Tim if you're going to use Emerson's words, how about not making a book that totally contradicts the philosophy of Emerson? Thanks).
A is for automation Pt. 2
Ferriss then goes on to tell us how we can make up to 40,000 dollars a month of automated income (little work). Basically you create a product and sell it. Plain and simple. He tells you to find a market, find the demographics of your product, make a product and sell it. Yup, your average entrepreneurship. It's nothing new, and Ferris is not an expert entrepreneur. He did have a company BrainQuicken which sells "Neural Accelerator" supplements. The site is 99% advertising and 1% scientific: It sells because it's precisely that. And the product that Ferriss started is not something revolutionary, I'll take my 200mg of caffeine before a workout any day than pay 50.00 dollars plus shipping for BrainQuicken. So if you want to make your own product, market it, sell it and make millions of dollars go ahead. Tim tells you exactly how, but what Tim doesn't tell you is that it takes a lot of work in the beginning, a lot more than 4 hours a week.
L is for Liberation
More like L is for not showing up to work, and being cynical. Now I'm against the 9-5 hours of work. I think that human beings are more efficient enough to get things done in a short period of time, and I believe that society is slowly catching on. But here's Tim's idea of "liberation". Escaping the office: not doing your job or worse, not showing up. Killing your job: quit your job. Mini retirement: take a month vacation every 2 months of work (or pattern that works best for you). Filling the Void: filling in the emptiness and the boredom you feel with fun stuff like becoming a horse archer, learning tango, and winning a fight championship by cheating.
So okay, let's say everything goes well: you are making 40,000 dollars a month, you are working no more than 4 hours a week... now what. Even Ferriss says that you will feel a void... well that sucks doesn't it? Why don't you go and talk to your VA about your problems?
Now obviously I'm against Tim's advertising methods, it's misleading. The book only sells because of the hope it gives 9-5 workers that it's possible. Oh, it's possible but unlikely. Tim is no Bil Gates, Steve Jobs, Warren Buffett, or Clint Eastwood he is nowhere close to them. You see great testimonials from people from Yahoo!, Wired, Silicon Valley, and hell, from Jack Canfield about Tim's book, but not from people like Gates, Jobs, Buffett, Eastwood, or any other highly successful people, why? Because those four know that true success comes from years of hard work, and building lasting relationships with people. Those four know that decreasing your work hours, outsourcing your life, and making a tons of money is not the road to true happiness. Those four people, even if they read this book, will probably throw it in the fire. But for the cynical, "how do I work little and make tons of money" people out there (which is most of the population) this book will initially look like the next Bible. The fact that this book sold well says a lot about our society.
This is a misleading book, there are tons of other great books you can read for true success: Talent is Overrated (no BS way how people become great at what they do), 7 Habits of Highly Effective People (classic), and How to Have Confidence and Power in Dealing with People... to name a few. Very few will read this review before buying, and more copies of this book will sell due to the cynical and lazy nature of people. Don't be one of those people, don't buy this book.The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content. OverviewMore than 100 pages of new, cutting-edge content. Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint. This step-by-step guide to luxury lifestyle design teaches: •How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week•How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want•How blue-chip escape artists travel the world without quitting their jobs•How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist•How to trade a long-haul career for short work bursts and frequent "mini-retirements"The new expanded edition of Tim Ferriss' The 4-Hour Workweek includes:•More than 50 practical tips and case studies from readers (including families) who have doubled income, overcome common sticking points, and reinvented themselves using the original book as a starting point•Real-world templates you can copy for eliminating e-mail, negotiating with bosses and clients, or getting a private chef for less than $8 a meal•How Lifestyle Design principles can be suited to unpredictable economic times•The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either

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