The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Review

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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Review"As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word." Peter Drucker

"Steve Jobs is the most captivating communicator on the world stage," says the author in his opening sentence. The book is divided into three sections: 1)Create the story. 2)Deliver the experience. 3)Refine and rehearse. The material lacks direct input from Jobs, is overly fawning vs. Jobs, and is somewhat repetitive. Nonetheless, given the importance of the topic and the value of the material, the book is well worth reading. The following summarizes some of its suggestions for planning and preparing a presentation.

1)What is the one big idea you want to leave with your audience? It should be short, memorable, and in subject-verb-object sequence.

2)Identify why you're excited about this company/product/feature, etc.

3)Write out the three messages you want the audience to receive, and develop metaphors and analogies in support.

4)Include a demonstration if your product topic lends itself to such. (Eg. pull the product out of your pocket if it is 'pocket-sized.'

5)Invite partners and customers to participate.

6)Include video clips if helpful, but limit to three minutes or less.

7)Answer the "Why should I care?" that's in the audience's mind. Have a passion for creating a better future.

8)Having an enemy (eg. IBM, Microsoft) helps visualize 'the problem' you're solving.

9)Simplify your presentation (and products).

10)Make numbers meaningful - eg. "Stores 1,000 songs," not "5 GB memory."

11)Don't use 'bullet-point' style visuals; instead, use short phrases that accompany your talk, or pictures.

12)Practice, practice, practice - and ask for feedback.
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Overview
Updated to include Steve Jobs's iPad and iPad2 launch presentations

"The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences."—Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Former Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.

The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time.

With this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

"No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences."—Rob Enderle, The Enderle Group

"Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."—David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave


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The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach Review

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The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach ReviewJerry Weissman breaks through a powerful myth about public speaking and offers an appealing alternative right at the start of this book. I'll rephrase it for you: Public speaking should not be required to mimic what a Broadway actor does on his or her day off!
This is really important for the many businesspeople who speak and have been browbeaten by well-meaning but ill-informed coaches to think that they need to summon up their Inner Thespian just to make an acceptable speech. They don't. I was once a speech coach and I was on the side of Weissman's philosophy. Namely, that a speech is not necessarily a Tony-Award-winning performance; but it _is_ a _conversation_ with your audience.
Drama ain't for everyone. But clear, connected, and ideally compelling communication is.
There's lots more in this book besides that stress-relieving idea, but it alone will make it worth your reading, especially if you are a man or woman in business. Here is why: Many people successful in business have already learned how to listen and how to speak persuasively, long before they needed to get in front of an audience. (Not all, but many.) That everyday persuasion skill is relatively easy to extend and expand on the platform, compared to the much more demanding (and often awkward) skill set that needs to be mastered from the dramatic arts.
I know a number of people in the professional speaking community and a number of coaches. One other good thing Weissman does that I haven't seen anyone else in his field do nearly as well or as thoroughly is, he meticulously researches and presents examples from famous people familiar to the reader (one chapter: Winston Churchill, JFK, Martin Luther King, Billy Graham, Ronald Reagan, Barack Obama) and shows someone who has no mastery of oratorical skills, and no desire to have it, how to apply some lessons from the greats in their own presentations.
I've been speaking in front of groups professionally since 1987. I know from experience (not just as a coach, but as a speaker) that it makes a huge difference to have a model and approach that lets you be yourself in front of a group while still being interesting and worthwhile for your audience. This book gives you many tips and techniques to get you there.The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach OverviewLearn the successful presentation techniques used in over 500 IPO road shows and featured in The Wall Street Journal and Fast Company.
Jerry Weissman is the presentations coach to Microsoft, Cisco Systems, and many of America's top executives, including founding Yahoo CEO Tim Koogle, Intuit founder Scott Cook, Netflix founder and CEO Reed Hastings, and many others. The San Jose Mercury News says that Weissman's IPO presentation coaching "is worth 10% on a company stock." Learn why your body language and voice are more important than your words, how to present with poise and confidence naturally, and how to connect with any audience emotionally. Filled with illustrative case studies of Barack Obama, Ronald Reagan, George W. Bush, John F. Kennedy, and many others, The Power Presenter will bring out the best in anyone who has to stand and deliver.
Readers of The Power Presenter will have access to video clips referenced in the book.

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