Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works Review

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Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works ReviewThis is an excellent book which should be a timely and valuable resource to company executives and can also be of interest to consumers, as well.
The reader will certainly understand that marketing has changed a great deal in the past 10 years. The use of the internet as a marketing tool has greatly contributed to this.
The book is well-researched, and Dick Martin has captured the views of leading marketing experts in successful companies and executive search organizations.
It is astonishing to learn the measures that marketing experts are taking these days to delve more deeply into the habits, needs, and social settings of customers and potential customers. The author also points out that marketing is more than building a marketing department. Successful marketing involves nearly all of the various departments in a company working together to build a marketing culture in tune with goals and objectives of the CEO.Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works OverviewAll the rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they watch; and digital technologies have changed how people shop, work and relax. But a small number of senior marketing leaders have tapped into the secrets of what engages consumers and keeps them coming back. This book reveals the keys to their success. Featuring exclusive interviews with experts from Ogilvy and Mather, Digitas, and Booz Allen Hamilton, "Secrets of the Marketing Masters" offers tips drawn from the experiences of the world's top marketers, from how to gain the confidence of your colleagues on the senior team, to how win your customers' trust. With this real-world, insider advice readers can discover the techniques that will set them apart from the crowd and create lasting customer loyalty.

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Global Issues and Adult Education: Perspectives from Latin America, Southern Africa and the United States (Jossey-Bass Higher and Adult Education) Review

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Global Issues and Adult Education: Perspectives from Latin America, Southern Africa and the United States (Jossey-Bass Higher and Adult Education) ReviewExpertly compiled and co-edited by the team of Sharan B. Merriam (Professor of Adult Education at the University of Georgia), Bradley C. Courtenay (Professor of Adult Education at the University of Georgia), and Ronald M. Cervero (Professor and head of the department of Lifelong Education, Administration, and Policy at the University of Georgia), Global Issues And Adult Education: Perspectives From Latin America, Southern Africa, And The United States is a 520-page compendium of well informed and knowledgeably written interpretations and investigations of modernization and the importance of adult education with the challenges faced daily with the innovations and technology, as well as world issues at hand. Introducing readers to the concept of global productivity and progression as result of proper adult education, Global Issues And Adult Education informatively guides its readers through the seven-year study and the works of nearly forty academic experts on the topic of worldly supportive and positive aspect of proper adult education. Global Issues And Adult Education is very highly recommended reading, especially for students of adult education for its invaluable and scholarly presentations of educating today's adults.
Global Issues and Adult Education: Perspectives from Latin America, Southern Africa and the United States (Jossey-Bass Higher and Adult Education) OverviewGlobal Issues and Adult Educationbrings together seven years of cutting-edge research and analysis from the Cyril O. Houle Scholars in Adult and Continuing Education. These emerging leaders in the field investigate the importance of adult education in responding to the challenges of global issues. The book is divided into five sections, each of which examines one overarching topic—globalization and the market economy, marginalized populations, environment and health, community empowerment, and lifelong learning and educational systems. Each section begins with an introduction that provides a framework for understanding the overarching issues and summarizes the chapters in the section.

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The Black Book of Outsourcing: How to Manage the Changes, Challenges, and Opportunities (Wiley Desktop Editions) Review

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The Black Book of Outsourcing: How to Manage the Changes, Challenges, and Opportunities (Wiley Desktop Editions) ReviewAn excellent source for information and guidance. The book's three main parts cover: how to plan, lead and manage outsourcing initiatives; a guide to finding an outsourcing career; and a guide for outsourcing entrepreneurs. Some specific topics include: making decisions to outsource; what is needed to be known before starting; assessing cost, benefit, and risk; outsourcing options; selecting suppliers and vendors; and much more. Includes an annotated, extensive vendor directory. Offers a wealth of information and insights.The Black Book of Outsourcing: How to Manage the Changes, Challenges, and Opportunities (Wiley Desktop Editions) Overview

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Offshore Software Development: Making It Work Review

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Offshore Software Development: Making It Work ReviewI bought a copy of this book and distributed it to many inside my firm. The general consensus was it is eminently readable, clear, concise, and helpful, and summarizes the learning of many experienced individuals who have actually lived and breathed Offshore program execution.
I'm honestly not sure if reviewer John H Kaplan actually read this book. For example, there is a great deal of emphasis on "formal communication" (read: methodology), and how important it is to making Offshore work. Awareness and management of risks, including network security and communcation, financial planning, and even internal communications, are identified and discussed in a pragmatic and accessible fashion.
I take strong exception to this kind of emotional lambasting masquerading as objective feedback. This is not the forum to discuss and decide whether Offshore works. Clearly, if Mr. Kaplan is doing Offshore at all, he is doing it unwillingly. But my firm has had great success with Offshore, both financial as well as in quality of delivery, as many have.
Don't let what is clearly an emotional rant against Offshore Outsourcing deter you from reading and learning from this helpful, focused, and relevant book. Personally, I found the book more useful than Freidman's "The Earth is Flat" as it is written by an actual practitioner -- for practioners.Offshore Software Development: Making It Work OverviewIn Offshore Software Development: Making It Work, hands-on managers of Offshore solutions help you answer these questions:
What is Offshore and why is it an IT imperative?
What do you need to do to successfully evaluate an Offshore solution?
How do you avoid common pitfalls?
How do you confront security and geopolitical risk?
How do you handle issues related to displaced workers? The author applies her considerable experience in the analysis of such Offshore issues as the financial growth of the Offshore industry, keys to success in initiating a program, choosing and managing vendors, risk mitigation, and employee impacts. A detailed program checklist outlines the steps for successful Offshore execution, providing real-world exposure and guidance to a movement that has become a fixture in the IT realm. About the AuthorTandy Gold is a 20-year veteran of the technology industry who is focused on entrepreneurial consulting and innovation. As part of her responsibilities in implementing the first Offshore initiative for a large financial institution, she created a monthly Offshore interest group. Comprised of Offshore program managers from Fortune 100 firms, together they represent more than 40 years of experience in Offshore.

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