Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works Review

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Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works ReviewThis is an excellent book which should be a timely and valuable resource to company executives and can also be of interest to consumers, as well.
The reader will certainly understand that marketing has changed a great deal in the past 10 years. The use of the internet as a marketing tool has greatly contributed to this.
The book is well-researched, and Dick Martin has captured the views of leading marketing experts in successful companies and executive search organizations.
It is astonishing to learn the measures that marketing experts are taking these days to delve more deeply into the habits, needs, and social settings of customers and potential customers. The author also points out that marketing is more than building a marketing department. Successful marketing involves nearly all of the various departments in a company working together to build a marketing culture in tune with goals and objectives of the CEO.Secrets of the Marketing Masters: What the Best Marketers Do -- And Why It Works OverviewAll the rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they watch; and digital technologies have changed how people shop, work and relax. But a small number of senior marketing leaders have tapped into the secrets of what engages consumers and keeps them coming back. This book reveals the keys to their success. Featuring exclusive interviews with experts from Ogilvy and Mather, Digitas, and Booz Allen Hamilton, "Secrets of the Marketing Masters" offers tips drawn from the experiences of the world's top marketers, from how to gain the confidence of your colleagues on the senior team, to how win your customers' trust. With this real-world, insider advice readers can discover the techniques that will set them apart from the crowd and create lasting customer loyalty.

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