Electronic Business in Developing Countries: Opportunities and Challenges Review

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Electronic Business in Developing Countries: Opportunities and Challenges ReviewThis is an excellent addition to the literature on electronic business, obviously focusing on this activity in emerging markets. The book contains twenty individual studies of electronic commerce of various kinds (B2B, B2C, electronic banking, electronic brokerage) in emerging markets ranging from India to Egypt to Eastern Europe. The individual chapters almost all provide valuable new empirical evidence on the extent of e-commerce in the different countries, the barriers faced in building up such business in emerging markets, and a number of suggestions about how firms should proceed to take advantage of e-commerce in their own contexts.
The studies by Sridhar and Sridhar on India and by Pucihar and Podlogar on Slovenia exemplify the careful and detailed analyses in this book. The India study presents a conceptual model of e-commerce adoption and then provides a series of empirical examples of firms and levels of activity that show how e-commerce is growing and what the limitations are in that country. The Slovenia study by contrast uses an interview methodology to study e-commerce activity of 119 large firms in that country. In each instance the authors have given a well-documented analysis of the question of e-commerce penetration of the two countries.
I was interested to see how on-line job recruitment is growing in Egypt, based on the study by Nahed Azab. It sounded like a parallel to the situation in the US, with the additional restrictions of a lower level of internet penetration, higher costs of gaining access to the on-line job market, and some degree of resistance to this vehicle. The path model tested by Azab is logically structured and appropriately tested to evaluate a series of hypotheses concerning technology acceptance in Egypt. Though it is not clear how the sample of 124 people were chosen to respond to the author's questions, the demographics are interesting, and the responses are certainly useful.
There are no ultimate conclusions presented in this project. Kamel's introduction summarizes the papers that constitute the book, but he draws no conclusions other than to say that the empirical content of the papers will give us a better understanding of the limitations and opportunities for e-commerce in emerging markets. He is right in making this claim, though I would have liked to see some more detailed thought about the implications of this situation for companies and for government policymakers. The empirical evidence, in any event, really offers a wealth of new information and knowledge to the reader.
Electronic Business in Developing Countries: Opportunities and Challenges OverviewMost of the literature covering electronic business focused on the developed world. Electronic Business in Developing Countries: Opportunities and Challenges provides a chance to get to know more electronic business applications, successes, failures, chal

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