Winning with Customers: A Playbook for B2B Review

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Winning with Customers: A Playbook for B2B ReviewWith this book (and the companion website & software solution) Keith and Jerry have achieved quite a feat: They link a quantitative, logical and rigorous methodology with a simple and effective way to execute. "Winning with Customers" provides step-by-step instructions to answer the two key question to commercial success:
-Why do my customers buy from me?
-How do I get them to spend more with me?
If you want to finally go beyond the stock answers ("We have the best products"; "We have the lowest prices"; "We have the highest customer satisfaction")to understand customer value and put it to everyday use, then this book needs to be on your reading list.Winning with Customers: A Playbook for B2B OverviewDo Your Customers Make More Money Doing Business With You?
Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.
Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.

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Writing for the Internet: A Guide to Real Communication in Virtual Space Review

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Writing for the Internet: A Guide to Real Communication in Virtual Space ReviewFrom the earliest era of writing when the technology was making stylistic marks upon wet clay shards, through the invention of papyri scrolls and quill pens, to typewriters, to computer keyboards, to held-hand blackberries and the most recent mechanical advance in writing -- twittering, technology has impacted in how we communicate through the written word. That evolution, interestingly enough, has gone from the simple to the complex and now back to simple. Each technological development had its own demands imposed upon those who would write -- and the Internet is no exception. That's why "Writing for the Internet: A Guide to Real Communication in Virtual Space", the collaborative work of Craig Baehr and Bob Schaller, is so timely and highly recommended. Spanning a wide range of relevant issues, this thoroughly 'user friendly' introduction and instruction guide ranges from online publishing to blogging and everything in-between. Identifying and addressing the factors that make for good, effective, professional quality writing in a cyberspace medium, "Writing for the Internet" is an ideal classroom textbook, self-instruction manual, and a solid reference work for personal, academic, and community library Writing/Publishing reference collections and supplemental reading lists.Writing for the Internet: A Guide to Real Communication in Virtual Space Overview

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