Showing posts with label a-great. Show all posts
Showing posts with label a-great. Show all posts

Alpha Male Syndrome Review

Alpha Male Syndrome
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Alpha Male Syndrome ReviewThis is a book that would have benefitted me greatly had I had it during my Enron years... Alpha Male Syndrome by Kate Ludeman and Eddie Erlandson. It would have helped me deal with a majority of the management there...
Contents: Alpha Male Syndrome; The Variety of Alpha Males; The Alpha Commander; The Alpha Visionary; The Alpha Strategist; The Alpha Executor; The Alpha Male Team; The Care and Feeding of the Alpha Male; Coaching for Alphas; Sample Alpha Assessment Report; The Alpha Scale; Notes; Index; About the Authors
Many people have heard the term "Alpha Male" in the business world... They are the dominating leaders who have charisma and produce results. And on the positive side, the alpha traits of the commander/visionary/strategist/executor can be a boon to your business. But with the strengths of each of those roles come a number of risks. Ludeman and Erlandson break down the traits of each alpha style in a clear and consistent fashion, and then proceed to speak to each of those personas with practical ideas on how they can capitalize on the strengths and minimize the risks. There is also an analysis of how each style plays out in the "alpha triangle", the interplay between villain, victim, and hero. The alpha and their coworkers each show up in the triangle, and often the players shift between roles with each situation. If you're *not* the alpha, you'll start to understand how to deal with each of those personality types, which might make the difference between your survival or burnout on the job. Oh, and women? You can be an alpha too. You show it differently, but you still have the same risks to manage...
When I worked at Enron Broadband, management was rife with all these types. Unfortunately, I didn't have these tools on hand to survive as well as I could have. It wouldn't have made a difference in their behavior, but it would have made a huge difference in my job satisfaction. A critical read if you have one of these creatures in your life...
Alpha Male Syndrome Overview

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How You Do... What You Do: Create Service Excellence That Wins Clients For Life Review

How You Do... What You Do: Create Service Excellence That Wins Clients For Life
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How You Do... What You Do: Create Service Excellence That Wins Clients For Life Review
Frankly, I doubt if there are any head-snapping revelations left concerning customer service but I continue to be impressed by recently published books in which their authors offer thought-provoking perspectives, insights, and suggestions worthy of careful consideration. Just as there is a buyer for every house, in publishing there is a buyer for every book. My task as a reviewer is to help those who read my comments to decide whether or not the given book seems to be directly appropriate to her or his own circumstances, needs, and interests. How You Do...What You Do offers a case in point.
Bob Livingston achieves his objective of presenting a comprehensive, cohesive, and cost-effective program that (with appropriate modifications, of course) could be put in place by almost any company, whatever its size and nature may be. I think that his book can also be of substantial value to individuals in sales, especially those who are relatively inexperienced although much of what he shares could serve as "reminders" to sales managers.
Obviously, the best an organization can do to support its sales initiatives (as opposed to its marketing initiatives) is to "free up" its salespersons - as much as possible - from responsibilities that are unrelated to the cultivation, solicitation, and post-sale process. Less time consumed by paperwork means more time available to nourish customer relationships. A company can maintain zero-defect quality control of each product it sells. It can also ensure that there are no foul-ups with order processing, delivery, invoicing, and technical service. An appropriate analogy would be to carrier jet pilots who also depend on an efficient system to provide the information they need, then get them and their planes safely on their way to each target destination. As Livingston explains very well, companies should be customer-centric, indeed customer-driven and develop a culture that recognizes what Peter Drucker observed decades ago: "If you don't have a customer, you don't have a business."
Of course, selling today must take into full account that customers have more choices than ever before, that many (if not most) products are commodities or at least widely viewed that way, and that in general, customers are much better informed than in years past, largely because of immediate access to more and better information, much of it provided by Web sites. (There are several Web sites that direct people to other Web sites. They function as an electronic concierge" and can be quite helpful.) Purchase decisions - including the decision to purchase nothing now or soon - usually involve several people (what Michael Boylan characterizes as a "circle of influence") rather than a single decision-maker, so cultivation strategies must be diversified and "customized" and yet (somehow) coordinated effectively. If you don't think that's tricky, try doing it.
As Livingston fully understands, no sales program or system such as his (or anyone else's) can ever replace a knowledgeable, likeable, principled, and energetic salesperson, nor was it intended to be. On the contrary, it should be viewed as an enabling device that saves a salesperson precious time and energy, improves identification and pre-qualification of prospective customers, and in other ways (to repeat) "frees up" her or him to focus on cultivation and solicitation initiatives.
His book will help those in sales to gain a better understand of what to do...and how to do it. (Those who read between lines will also get some tips on what not to do...and how not to do it.) Livingston's book can also help CEOs and other C-level executives to gain a better understanding of why a customer-centric, indeed customer-driven culture must be established and then sustained.
Those who share my high regard for this book are urged to check out Joseph Michelli's The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz Carlton Hotel Company and two of Leonard Berry's books, On Great Service: A Framework for Action and Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success as well as Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force co-authored by Ben McConnell and Jackie Huba.How You Do... What You Do: Create Service Excellence That Wins Clients For Life Overview
Between the challenges of escalating competition, well-informed clients, and dismal customer service, today's marketplace is becoming more and more crowded.The result is that your clients have more influence and choices than ever before.If you or your organization do not consistently satisfy and surpass their expectations, your clients will take their buying power elsewhere.It's that simple.But by establishing service excellence as your top strategic and cultural priority, you will foster the strong relationships needed to win--and retain--loyal clients.

In this breakthrough book, customer service expert Bob Livingston gives you practical tools for transforming your approach to serving clients by strengthening "how you do what you do."Whether you're a business leader, a client service executive, a sales manager, or an individual, you can differentiate yourself from competition by adopting Livingston's simple yet proven roadmap for achieving Service Excellence.

In How You Do . . . What You Do, Livingston imparts a clear, step-by-step blueprint for transforming your culture, attitudes, and behaviors by illustrating how to:

Develop and live your Purpose and Values
Understand your clients' soft needs, and create plans to satisfy them
Seek continuous improvement by stimulating creativity and innovation
Keep your service-oriented culture growing
Create a passion for Service Excellence

Livingston draws upon a lifetime of experience in which he has achieved measurable success helping many companies shape their service cultures--most notably CROSSMARK, an international consumer products sales and marketing agency, whose remarkable transformation stands out as one of the strongest proof statements for this methodology. Throughout, Livingston benchmarks other great companies renowned for their service excellence, including Accenture, Henry & Horne, ECRM, The Nielsen Company, TBWA\Worldwide, Four Seasons, and many others.

Properly executed, this compelling and inspirational approach to service virtually guarantees the client loyalty that will set you apart from competition, and distinguish you by How You Do . . . What You Do.


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