Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies Review

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Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies ReviewNow you may not know much about what is now called Web 2.0, if not then which planet have YOU been living on, but after reading this book you will know more then even that nerdy 16 year old next door.
Tom Funk jumps from topic to topic with the speed of a run-away broad-band connection yet seems to pull from each topic all that you would need to know to talk knowledgeably with your marketing director at work. He shows you case studies of how each area can and is utilized in real-world situations which is nice seeing as most of this stuff sounds like science fiction to the uninitiated.
Just looking at the Index will tell you that there is something different about this book. Starbucks is right next to Strategy Analytics and MMORPGs is next to Mobile Advertising. Huh? But that's not as important as knowing that you will learn how all these come together to get you up to speed in this ever changing world of Web 2.0.Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies Overview

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People to People Fundraising: Social Networking and Web 2.0 for Charities Review

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People to People Fundraising: Social Networking and Web 2.0 for Charities ReviewThere are a number of books that cover the theory, get seduced by the jargon and fall short of any helpful advice. This book isn't one of them. Thoughtfully presented with case studies and an impressive array of experts, you'll find yourself bookmarking pages and jotting down notes. I recommend this book to any NPO truly interested in effectively integrating social networking into their online marketing strategy.People to People Fundraising: Social Networking and Web 2.0 for Charities OverviewCutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts.
Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.
Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:
Getting supporters to do more than give
Evaluating your Web site
Blogs — an important development in fundraising
The power of celebrity in building communities
How to leverage an individual supporter's social network
Online marketing to ethnic and special interest communities
How to influence single-gift Web donors to become monthly donors
The opportunities and challenges of multi-channel marketing
Why ePhilanthropy succeeds — seven pillars of e-success
Connecting with planned gift donors and prospects
Buttons and banners on company Web sites
Plus much more!

Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.

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