Meeting of the Minds: Creating the Market-Based Enterprise Review

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Meeting of the Minds: Creating the Market-Based Enterprise ReviewThis book started with some basic management concepts and marketing concepts such as organizational structures to give you basic ideas on an organization. Then, in the latter chapters, the author introduced the concept of ideal market-based enterprise and brought in the ways to become a market-based enterprise. The Listen-Learn-Lead approach suggested by the author is practical and easy to understand. I love that approach personally since it would be useful for my future career.
As the author possess over 30 years executive experience, you can definitely share his experience in this book. As in this cyber year, the market trend always keep changing, thus being market-oriented is essential to maintain competitive. This book is worth to read if you want your organization to be market-oriented.Meeting of the Minds: Creating the Market-Based Enterprise OverviewDespite much talk of being market oriented, few companies have harnessed the full range of their capabilities to serve the customer. In fact, the traditional organization of corporate activities into separate functions with marketing controlling primary access to the customer has widened the gulf of knowledge and understanding between the enterprise and its markets, and within the firm itself. This book provides a practical blueprint for creating dynamic, market-based decision-making mechanisms that lead to competitive advantage. Drawing on his thirty years of executive experience at Eastman Kodak, Xerox, General Motors, and in the public sector, Vincent P. Barabba demonstrates that when companies use systems thinking to view customers and the market as an extension of the firm, they achieve a meeting of the minds - creating value for customer, community, and enterprise. Barabba rejects the path of organizational restructuring and instead presents a unique framework for creating unity of knowledge and purpose across functions and for linking them with the markets they serve.

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