You've Got to Be Believed to Be Heard, Updated Edition: The Complete Book of Speaking . . . in Business and in Life Review

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You've Got to Be Believed to Be Heard, Updated Edition: The Complete Book of Speaking . . . in Business and in Life ReviewThe main premise of this book is that you, as a speaker, must speak in such a manner that the listener will believe you on a subconscious level, that is, with their "first brain," the primitive brain consisting of the brain stem and limbic system and opposed to the "new brain," that advanced, intellectual, conscious part developed later in our evolution and known as the cerebral cortex. This is accomplished by speaking naturally, comfortably, and with animation, speaking the truth. Unfortunately, the author takes the first 70 pages to establish this premise, something that could easily have been done in 10 pages. He provides example after example of speakers who do and do not speak to the first brain.
I could not finish this book because it was so dreadfully boring, repetitive and annoying! The editor should have slashed through half the text and tightened it up. An example of unnecessary writing follows: "If one is telling the truth there is nothing to be nervous about. And confidence will show. And listeners will see it. The continuous mind chatter of the listener will tell him or her about the behavior of the communicator. And what will be believed and trusted. Or not..." (Two paragraphs later) "So we need to establish trust immediately if we are to be believed. In your first meeting with a huge potential client in a selling situation-you need to establish trust. When you are in a seemingly compromising situation that is perceived erroneously-you need to establish trust. When you are the leader of a new group-you need to establish trust. You must get to trust, or you get nowhere." What's that again? Trust, you say? This type of writing goes on for PAGES!
If you, as a speaker, stand behind a podium, move very little, speak in a monotone voice, and recite facts from a piece of paper, then this book could not hurt you. If you are already adept at speaking to an audience from your heart with animation, then pass this up. It will be painful. I tried for several days to finish this book and just couldn't. And for me, that is rare.You've Got to Be Believed to Be Heard, Updated Edition: The Complete Book of Speaking . . . in Business and in Life Overview Are you uncomfortable—even afraid—about the prospect of speaking before a group of people? Do you have trouble getting your message across? When you speak, do others listen, or can you feel their attention wandering? Effective communication is essential in business and in everyday life. The most powerful communicators reach not just our minds but our hearts: They win our trust. You can learn to impress and persuade other people by following Bert Decker's program in You've Got to Be Believed to Be Heard. In this revised and updated edition of his bestselling book, he distills his expertise into a fresh new approach to speaking, with examples and how-to exercises that anyone can follow. Decker rounds out the behavioral focus of the first edition to include his powerful tool to organize content. Now you can learn to create focused, listener-based messages in half the time. Spend a few evenings with this complete book of speaking, and you will discover how to win the emotional trust of others—the true basis of communicating in any situation.You'll learn: · How to conquer "stage fright"· How to inject dynamic energy into your voice· Why eye contact helps win trust· When and how to use humor to make a point· A proven technique to eliminate "Umm" and "Ahh" from your speech· A process to quickly organize your thoughts into a focused message· How to move your communications from information to influence· How to make an impact and be yourself—to an audience of one or one hundred· Eight steps to transforming your communications experience

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