The Innovation Playbook: A Revolution in Business Excellence Review

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The Innovation Playbook: A Revolution in Business Excellence ReviewAs the CEO of a multi million dollar corporation that was a start-up, I have worn many hats over the last fifteen years. I found The Innovation Playbook Well worth the money and time to read.
Webb covered many points I had never learned or in some cases, simply forgotten . In these challenging economic times, his "value strata" and "conduits of connectivity" pages hit home for me.
I found it to be a easy read that was well thought out and written.
I recommend it for anyone trying to improve their business or department.

The Innovation Playbook: A Revolution in Business Excellence OverviewA complete roadmap to a revolution in business excellence founded on innovation
Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.
Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation
Shares the 56 ways in which innovations fail
Learn the success secrets of "Innovation Superstars"
Reduce innovation failure and build speed to market

Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.

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