The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever Review

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The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever ReviewThis is a good introductory work for a salesperson or
someone opening his/her own business. The author teaches
how to develop credibility, interest, stories, instructional
approaches, needs analysis and a host of other components aimed
at cultivating customer sales. Later on, the work builds
upon a negotiation scheme involving information gathering,
resolution of concerns, conflict resolution, collaboration,
customer needs and multiple solution sets in order to produce
a successful sale through advanced negotiation techniques.
The thrust of the work teaches how to gain and cultivate
customer commitments. The book is a good introductory
rendition for budding salespeople. It will provide reinforcement
for experienced salespeople.The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever Overview

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