Euphemism, Spin, and the Crisis in Organizational Life Review

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Euphemism, Spin, and the Crisis in Organizational Life ReviewMy boss and I were sharing a discussion about "business-ese" and he handed me this book.
I'm so grateful that Stein took the time to research this dangerous business communication trend and describe it so eloquently.
Here is what I understand the premise to be: We, American business people, are so uncomfortable with the idea of conflict, and so underhanded in the worplace, that we have created our own deceptive vocabulary in order to manipulate others by subtely using language to bend them to our whims.
Stein sites many instances of words we use every day (e.g. "human resources," "downsizing," "restructuring") that use stealthy language to conceal their often negative meanings. In order to do this, he relies on both personal and achedemic experience and sites a number of excellent scientific and psychological resources.
This made me, a technical writer, listen to the words I use in everyday business discourse and think about the true meaning behind them. It has made me examine the things I write on a day-to-day basis for clarity and honesty.
I feel that I am a better writer and a better business person for having read this book, as it opened my eyes to many things I had been missing with regard to the way we communicate. This is a worthy read for anyone interested in the power of language and the psychology of business.Euphemism, Spin, and the Crisis in Organizational Life Overview
In this book about deception and self-deception in and beyond the workplace, Stein portrays a psychological, ethical, cultural, and spiritual crisis that cannot be reduced to a business crisis. He shows how the language of economics shrouds loss, dread, rage, despair, and brutality in the guise of rational business necessity. For example, the act of ridding a workplace of thousands of people has become magically, euphemistically transformed into an impersonal, bottom line based exercise in downsizing and outsourcing. As Stein explores the role of euphemism in the official doctrines and public claims of business, he also portrays how people experience the trauma of repeated mass layoffs, and the constant turmoil over shifting workroles and uncertain job security. Stein shows how the inner experience of downsizing, reengineering, and corporate medicine becomes part of a person's very essence and structure, not some unfortunate epiphenomenon.



Three extensive case studiesâ€"one of downsizing (and related social engineering concepts), one of managed care, and another of the U.S. prairie's adaptation to life afterthe Oklahoma City bombingâ€"provide the evidence for his interpretation. Stein supplements these with telling analyses of the concept of spin, the popularity of Scott Adams' Dilbert cartoons, George Orwell's trenchant use of euphemism in his novels, and the web of words on which the Nazis' extermination program was spun. He shows how our priorities have created long-term massive social casualty for the sake of short-term gain. Further, he shows how a widespread cultural ethos of scarcity and callousness transcends the boundaries of workplace and business. He calls for an ethical awakening from our self-deceptions and the social harm we have done in the name of good business, and for direct, honest language that expresses our feelings and intentions.


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