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The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach ReviewJerry Weissman breaks through a powerful myth about public speaking and offers an appealing alternative right at the start of this book. I'll rephrase it for you: Public speaking should not be required to mimic what a Broadway actor does on his or her day off!This is really important for the many businesspeople who speak and have been browbeaten by well-meaning but ill-informed coaches to think that they need to summon up their Inner Thespian just to make an acceptable speech. They don't. I was once a speech coach and I was on the side of Weissman's philosophy. Namely, that a speech is not necessarily a Tony-Award-winning performance; but it _is_ a _conversation_ with your audience.
Drama ain't for everyone. But clear, connected, and ideally compelling communication is.
There's lots more in this book besides that stress-relieving idea, but it alone will make it worth your reading, especially if you are a man or woman in business. Here is why: Many people successful in business have already learned how to listen and how to speak persuasively, long before they needed to get in front of an audience. (Not all, but many.) That everyday persuasion skill is relatively easy to extend and expand on the platform, compared to the much more demanding (and often awkward) skill set that needs to be mastered from the dramatic arts.
I know a number of people in the professional speaking community and a number of coaches. One other good thing Weissman does that I haven't seen anyone else in his field do nearly as well or as thoroughly is, he meticulously researches and presents examples from famous people familiar to the reader (one chapter: Winston Churchill, JFK, Martin Luther King, Billy Graham, Ronald Reagan, Barack Obama) and shows someone who has no mastery of oratorical skills, and no desire to have it, how to apply some lessons from the greats in their own presentations.
I've been speaking in front of groups professionally since 1987. I know from experience (not just as a coach, but as a speaker) that it makes a huge difference to have a model and approach that lets you be yourself in front of a group while still being interesting and worthwhile for your audience. This book gives you many tips and techniques to get you there.The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach OverviewLearn the successful presentation techniques used in over 500 IPO road shows and featured in The Wall Street Journal and Fast Company.
Jerry Weissman is the presentations coach to Microsoft, Cisco Systems, and many of America's top executives, including founding Yahoo CEO Tim Koogle, Intuit founder Scott Cook, Netflix founder and CEO Reed Hastings, and many others. The San Jose Mercury News says that Weissman's IPO presentation coaching "is worth 10% on a company stock." Learn why your body language and voice are more important than your words, how to present with poise and confidence naturally, and how to connect with any audience emotionally. Filled with illustrative case studies of Barack Obama, Ronald Reagan, George W. Bush, John F. Kennedy, and many others, The Power Presenter will bring out the best in anyone who has to stand and deliver.
Readers of The Power Presenter will have access to video clips referenced in the book.
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