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Enterprise E-Commerce ReviewFingar, Kumar and Sharma state that their book is meant for the CEO as well as the CIO. By and large they have succeeded but sometimes you have to work to get the knowledge. They do an excellent job of defining the three phases of e-commerce. Phase one is basically putting your catalog on the web, phase two lets you do some things electronically such as receive orders, manage inventory, pay bills etc. and phase three involves radically redesigning your business and value proposition creating new positioning paradigms, new businesses and entirely new revenue streams. The authors have worked with many leading edge companies in e-commerce and share thier insights and real examples and this alone makes the book worthwhile.The authors sometimes speak in jargon and this is somewhat disconcerting even though the jargon is explained in the text. There are excellent sections - including quotes - on how the technology the authors espouse can be used in business and this is wworth its weight in diamonds. If you are a CEO looking to take your company to new peaks of growth, this book will not only give you invaluable ideas, it will also give you a roadmap. Its a must read.
One weakness of the book is that it does not acknowledge, let alone treat, the personnel problems associated with technology and e-commerce. Many reengineering projects have failed because of reluctance to change to new ways of thinking and acting. It is your responsibility to get sources to fill in this gap.
If you want to understand how technology is reshaping the world of business, this book is a must read. The resources, suggested readings and bibliography are excellent aids.
Srikumar S. Rao is Louis and Johanna Vorzimer Professor of Marketing at Long Island University, Brookville, NY.Enterprise E-Commerce OverviewTo compete in the emerging digital economy, Global 2,000companies will need to change their business models, rethink the waythey work and extend their internal business processes out to theirsuppliers, trading partners and customers.This comprehensive guidetakes a holistic view of business and technology, enabling CEOs, COOs,CTOs, CIOs and project development teams to move boldly into theire-Commerce initiatives. Unique among the many books written aboute-Commerce and e-Business, this book takes on the challenges andissues of enterprise-class electronic commerce -- a completely newinfrastructure for a whole new way of doing business. It addresses therequirements of large-scale, mission-critical applications whereagility, scalability, reliability, extensibility, interoperability andintegration with heterogeneous legacy systems are essential. The bookteaches, inspires action and shares insight from the authors'pioneering work with Fortune 1000 companies including GE, MasterCardand American Express. It's the one reference business and technologypractitioners need to map the road ahead -- and then act decisively!
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