The Jericho Principle: How Companies Use Strategic Collaboration to Find New Sources of Value Review

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The Jericho Principle: How Companies Use Strategic Collaboration to Find New Sources of Value ReviewBOOK REVIEW:
If there is one thing that is certain, we live in an uncertain and changing world. Those companies that are agile and can quickly and cost effectively change to take advantage of new business opportunities will not only survive they will thrive. Being first to market with a new products or services usually means a higher margin return while the competition is playing catch up.
Business collaboration defined by the authors as " the alignment of business activities and processes with another business to create mutual benefit" is a growing tool used by many companies to quickly and cost effectively implement new business strategies.
Technology has and will continue to evolve to further enable collaboration, as noted by the many excellent examples sited in this book. Effective collaboration requires more than technology, it requires value creation from all collaborators, shared rewards, and managed risk.
This book does an excellent job of describing how organizations build processes and services to enable collaborative partnerships and alliances. After reading this book you will be better equipped to evaluate your company's readiness for collaboration and implement measures to improve your company's readiness in key areas.The Jericho Principle: How Companies Use Strategic Collaboration to Find New Sources of Value OverviewUnderstanding the opportunities and dangers of innovation through intercompany collaborationThe Jericho Principle identifies key trends and patterns in the increasing use of collaboration by corporations and creates a strategic and operational framework for answering key questions about the why and how of using collaboration to rapidly create innovation in uncertain times. Two business and technology strategists from Bearing Point Consulting, formerly KPMG, provide models and diagnostics that break down the various collaborative models in the marketplace, to give managers the tools and understanding they need to quickly and effectively launch the strategic partnerships and alliances that will drive innovation and value creation. Using case studies, client stories, and research, the authors offer the reader a clear view of the promise and peril of collaboration, revealing what works and what doesn't.Ralph Welborn (Westwood, MA), Senior Vice President, and Vincent Kasten (Fanwood, NJ), Managing Director, are senior business and technology strategists with Bearing Point Consulting, one of the world's leading management consulting and systems integration companies.

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