Unleashing Innovation: How Whirlpool Transformed an Industry Review

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Unleashing Innovation: How Whirlpool Transformed an Industry ReviewThough a voracious reader, I must confess that this is the first time I have reviewed a book; however, this book had such an impact on me I felt compelled to do so! I have been active in the innovation space for almost two decades now and have never before come across such a thoughtful and practical book. Unleashing Innovation is one of those rare business books that live up to what the title promises.

With the same profound insight, simplicity, and uncommon sense that propelled the authors' earlier book -- Strategic Innovation -- to worldwide acclaim, this paradigm-changing book details a seven-step approach that blends strategic, organizational, and emotional elements into a holistic and seamless process.
Unleashing Innovation shows readers how to embed innovation into an organization, thereby making it the responsibility of every employee in the company. More specifically, it explains: how to get the 'embedment' process started; how to give it purpose and direction (i.e., how to build a strategic architecture); how to align management systems to ensure they compliment and support the embedment initiative; how to gain and sustain momentum once the embedment process has taken root; how to use creativity and innovation to enrich the lives of all involved.
If ever there was a time when creativity and innovation was necessary for the survival and growth of any organization, it is now. This landmark book, more than any other I know, arms you with the tools to embed innovation into the DNA of your organization, and in so doing, ensure its long-term survival.
Read and enjoy!Unleashing Innovation: How Whirlpool Transformed an Industry OverviewIn publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.

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