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The Power of Framing: Creating the Language of Leadership (J-B US non-Franchise Leadership) ReviewThis is a sequel to Gail T. Fairhurst's earlier book, The Art of Framing (1996), and in both she is brilliant when explaining how to position ideas in a context, within a frame-of-reference. "Creating the Language of Leadership" is this later book's subtitle but by no means has she written this book solely for those who are C-level executives or members of a governing board. All organizations need leadership at all levels and in all areas. That is, they need people who recognize what must be done and understand how to get it done in collaboration with others who respect them and, more to the point, trust them.
The most successful leaders are those who attract and sustain the engagement of others with effective management of meaning. That is, they possess highly-developed verbal and non-verbal skills (e.g. body language, tone of voice). That was certainly true of Winston Churchill prior to and then throughout World War Two and, more recently, Martin Luther King, Jr. I was especially interested in what Fairhurst has to say about other leaders of lesser stature who nonetheless demonstrated great framing skills when sharing their thoughts and feelings on traumatic occasions. That is certainly true of President George Bush and Major Rudolph Giuliani after the attack of the World Trade Center. In their public statements, both shared harsh realities with effective communication as did Churchill and King before them.
More than two thousand years ago, Aristotle suggested that there are four levels of discourse: exposition (to explain), description (to make vivid), narration (to tell a story or explain a sequence), and argumentation (to convince with logic and/or evidence) . Each is most effective when whatever is shared is properly framed. Invoking a simile, it is presented in ways that resemble setting a table for a gourmet meal. Yes, framing creates a context within a frame-of-reference; it also ensures the desired impact as did President Roosevelt's "Fireside Chats" did during the Great Depression in the 1930s.
With rigor and eloquence, Fairhurst discusses framing as (a) a skill, (b) a science, (c) an art form, (d) an emotional connection, (e) an ethical connection, (f) a context for leadership, and (g) a set of specific applications. It is noteworthy that a set of practice exercises accompanies the narrative in each chapter so the Fairhurst can sustain an interactive relationship with her reader. She also concluded each chapter with a summary of key pints that will facilitate, indeed expedite periodic review of those key points later. Readers will also welcome the "Glossary of Framing Terms" (Pages 209-215) and "Notes" to the Preface and all eight chapters (Pages 217-237). There is an additional "bonus": the provision of Free Premium Content (i.e. 14 Framing Tools) that can be accessed online at www.josseybass.com/go/gailfairhurst, using the password "professional" when registering. Such content is a significant value-added benefit.
Those who share my high regard for this book are urged to check out three others. They are Robert B. Cialdini's Influence: Science and Practice (5th Edition) and two authored by Annette Simmons: The Story Factor (2nd Revised Edition) and Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact.The Power of Framing: Creating the Language of Leadership (J-B US non-Franchise Leadership) Overview
Praise for The Power of Framing
"The primary work of leadership involves managing meaning through framing. Fairhurst shows that the way leaders use language to frame people, situations, and events has important consequences for the way individuals make sense of the world and their actions. The Power of Framing is an accessible and inspirational read for leaders who want to shape their organizations in ethically responsible ways."-J. Kevin Barge, professor, Texas A&M University
"An ideal book for MBA students and business professionals who are interested in specific tools for constructing leadership in their professional worlds. By focusing on the language toolbox of leadership, the book empowers anyone to construct leadership through talk and interaction." -Jolanta Aritz, associate professor, Center for Management Communication, USC Marshall School of Business
"Building on her earlier acclaimed work, and written in a highly accessible style, Fairhurst's thoughtful study provides us with a practical and highly relevant analysis of the power of framing language from a leadership perspective. This is a must-have book." -David Grant, professor of organizational studies, University of Sydney
"Communication is the most important element of leadership, and framing of the subject and situation is one of the most powerful tools available to leaders. Gail Fairhurst has created the handbook to help leaders do this right. A must-read for anyone in a leadership capacity." -Rich Kiley, venture capitalist, and retired Procter & Gamble marketing and HR executive
"To be an effective global manager, there is nothing more critical than understanding how to frame an issue so that you are effectively communicating and motivating in a culturally sensitive manner. This book will tune you into these issues and show you how to make certain your communication is properly interpreted by your audience." -Olga Jacob, general sales manager (Belgium, Netherlands, and Luxembourg), American Airlines
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